A cut above the rest
May 03, 2018
A cut above the rest
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is used globally for campaigns in various countries and is managed by a central marketing team.
- Marketo enables multichannel, multi-touch campaigns.
- It provides effective segmentation and automation based on lead behaviors.
- It provides a central source of data for analytics and CRM integration.
- It enables the sharing of lead activity data between marketing and sales.
- They could do a better job of providing rich data in a dashboard because data is spread across different reports.
- It would be nice if they offered a more affordable option for smaller businesses.
Marketo has sophisticated capabilities, an active user community, and a robust partner network.