A cut above the rest | TrustRadius

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Marketo is used globally for campaigns in various countries and is managed by a central marketing team.

Pros and Cons

Pros

Marketo enables multichannel, multi-touch campaigns.
It provides effective segmentation and automation based on lead behaviors.
It provides a central source of data for analytics and CRM integration.
It enables the sharing of lead activity data between marketing and sales.

Cons

They could do a better job of providing rich data in a dashboard because data is spread across different reports.
It would be nice if they offered a more affordable option for smaller businesses.

Alternatives Considered

Pardot, Salesforce Marketing Cloud Email Studio, HubSpot and Campaign Monitor

Marketo has sophisticated capabilities, an active user community, and a robust partner network.

Likelihood to Recommend

It is well suited for businesses that need automation to nurture leads. It is too complex for casual or low use clients.

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