1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage
Marketo is for Rockstars
May 03, 2018

Marketo is for Rockstars

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

It is used departmentally for the entire organization. It allows us to market to our leads which are passed on to our sales team and gives insight into our buyer personas.
  • The Marketo user interface is simple to navigate for a rewarding user experience that is particularly easy to use.
  • Marketo has good integration with Salesforce.com with new tools coming out, like Sales Engage which allows the Sales team to which promises to be a complete dashboard for the sales team.
  • Marketo continues to make improvements to the email builder.
  • The next release of Marketo promises contextual help integrated into the UX. This may help address the problem of lack of insufficient help resources. The platform help area gives just enough to point you to where you go to do what you need to do, but often lacks in the step-by-step guidelines.
  • Relies heavily on the user community to answer support questions by referring the user to read through the community answered solutions to problems they are reporting when opening a ticket. While this may be helpful, it can be frustrating when a person simply wants to open a support ticket and not be directed to sort through multiple opinions of other users first for the answer to their question.
  • Again, more help documents.
Marketo is better than Act-On in every way in my opinion. I have used both for 5 years and Act-On is extremely limited if you want to do complex or strategic targeting and segmentation. The reporting features in Act-On or rudimentary compared to Marketo. You definitely get what you pay for.
Best suited for: companies that are already using some type of digital marketing tools and are familiar with marketing automation. Not suited for: companies with management that aren't willing to invest in people and process. Marketo is expensive and requires add-ons - whether they are modules or training, you will need to invest beyond a simple platform contract. Training is particularly important because the product is complex and not intended to be used out of the box.