Marketo gets things done without being overly complicated!
May 22, 2018

Marketo gets things done without being overly complicated!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Our Marketing team (in conjunction with our email marketing agency) is using Marketo to manage our customer and prospect database, send email campaigns and create drip nurture campaigns.

Pros

  • Automatically sending nurture campaigns, and adjusting membership in nurture tracks based on behavior or other qualification criteria.
  • Tracking online behavior of both known and unknown contacts.
  • "Smart lists" that build lists based on your selected criteria.

Cons

  • The email builder is not very intuitive.
  • Lists can be slow to export, even if they're small.
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Increase revenue with existing customers by upselling more advanced products. Nurture prospects from marketing campaigns (including email, events, telemarketing, etc) until they are sales-ready
We selected Marketo because it had the right balance of tools for our needs. It was more advanced than some of the other platforms we assessed, but not so advanced that we wouldn't be able to use it effectively or be paying for tools we didn't need.
100,000 to 250,000
B2B
Small companies with under ~5,000 contacts would be better suited with other email marketing platforms. Marketo shines brighter when you have a much larger database and can use it to create segments and better target your programs.

Adobe Marketo Engage Feature Ratings

7.4
WYSIWYG email editor
4
Dynamic content
8
Ability to test dynamic content
6
Landing pages
5
A/B testing
10
Mobile optimization
6
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
8.8
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
6.5
Calendaring
6
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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