Marketo for the win!
March 28, 2019

Marketo for the win!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Ad Bridge
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is implemented globally and is used by our marketing department. Marketo addresses many business problems, but mainly it allows us to connect marketing activities across channels, optimize customer engagement and prove marketing's ability to drive and influence revenue.

Pros

  • Audience segmentation
  • Behavior driven campaigns
  • Sales insights
  • Dynamic content

Cons

  • I'd love Marketo to spot check my campaigns on a regular basis using ML! For example, I'd love Marketo to scan my campaigns for broken links, spelling errors, etc., and send an alert to my phone to help me fix it!
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Our goals are to increase depth at key accounts, acquire new contacts/accounts, and drive revenue!
250,000 to 1 million
Both
Marketo is well suited for a B2B enterprise organization! It's especially helpful in connecting the customer experience across all channels to optimize the customer journey.

Adobe Marketo Engage Feature Ratings

8.1
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
7.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
5
8.0
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.0
Dashboards
6
Standard reports
6
Custom reports
6
8.0
API
Not Rated
Role-based workflow & approvals
9
Customizability
Not Rated
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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