Marketo Review
January 17, 2020
Marketo Review
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is being used at our organization internally and externally as a marketing platform and tool. My organization also consults and aids in the implementation of Marketo in various ways and industries. It is being used across the whole organization. It addresses many problems of internal marketing operations and and externally at how to best deploy client operations.
- Ability to accurately score leads within your instance and accurately translate these every time to Salesforce
- High levels of customization available to both emails and landing pages along with templates
- In order to set up processes such as lead scoring, contact lists, lifecycle stages, etc. you will need some knowledge of Marketo
- Implementation can take time to connect accurately to your CRM
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Other
As a consultant at a marketing agency, we aid a wide variety of companies across multiple industries to address many sales problems along their entire sales pipeline and process. We help to create better internal processes within internal sales and marketing communication with this tool along with help to create external communications with various clients, prospects, leads or partners in efficient and effective ways.
I personally love Marketo and think it is one of the top marketing automation softwares, standing on its own and compared to its competitors. I still use a variety of marketing automation platforms on a daily basis, but Marketo has some of the best features in its customizability, reporting and integration capabilities.
Not available