Marketo: For "us" not the "best" tool on the market, Marketo get your game on!
March 11, 2020

Marketo: For "us" not the "best" tool on the market, Marketo get your game on!

Mike Koolwijk | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

I mainly used it because a customer was using it. Still, to also broaden my horizon with Marketing Automation tools, I looked into its functionalities in combination with the needs of clients.

Marketo offers multiple options; we mainly used the Marketing Automation and Lead Management part to create campaigns and lead nurturing flows. You must see Marketo as a suite where you can add extensions of the options you need, and pay for those options. Because of this, it's quite easy to use! So, in short, we use Marketo as an optional Marketing Automation product to fit with the client, based on their needs and expertise.
  • You can build Marketo as you want and pay for those options alone, making it a flexible product.
  • It's really easy to use because you can limit yourself to the specific things you want (see point 1).
  • Easy to learn and setup, Marketo as a big active community where you can easily learn the ins and outs of the tool. And you are up and running in minutes.
  • Sadly the reporting is still behind, and I notice this in many reviews Marketo! You are way behind with this.
  • Price Marketo has a hefty price tag, and for most clients, we won't even suggest Marketo; for what most need, there are better options on the market.
  • Easy to use hard to master, when you dive deeper into the tool, you will hit a BIG learning curve, API integrations, more unique segments, etc. You need some dedication here.
  • Speed, it can be really slow sometimes, when making segments or just in peak hours, I guess.
  • Lead Management
  • Prospecting / New Business
We set up a lead nurturing campaigns through multiple channels, and various touchpoints over all those channels and centering down to 1 landing page to catch all the new contacts, and filter existing ones. Creating specific lists for better one on one communication and better quality leads for the sales team.
I did not select Marketo; it's an optional suggestion we make to the customer based on their needs. If I have to say overall: Marketo is behind most of the other tools out there: Price, looks, and outdated functions. For most clients, we suggest other tools.
BUT if you want a complete and flexible package and only pay for the tools you need, then Marketo might be something for you.
Just one word: Corporate.
Most of our clients are small; I would so not suggest Marketo. The main reason the price but also the ending learning curve. If you want to get MOST out of Marketo, you need someone dedicated to it, but once you have, you can use the full power of the tool and see it working for you.

For "our" client base, we have better options that fit.

Marketo Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
5
Triggered drip sequences
9
Lead nurturing
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
6
Social sharing and campaigns
6
Social profile integration
7
Dashboards
5
Standard reports
5
Custom reports
5
API
6
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated