Reliable & powerful
February 03, 2021
Reliable & powerful
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
We treat the automation platform as our central hub for necessary management of all inbound leads. We run data processing as well as campaign insights that generally are not collected at the CRM level.
And of course, we use Marketo to execute campaigns and manage fundamental Marketing features such as branding, compliance, tracking, etc.
And of course, we use Marketo to execute campaigns and manage fundamental Marketing features such as branding, compliance, tracking, etc.
Pros
- Marketo's smart campaigns and programs can handle great levels of complexity
- Marketo's filters and activity tabs provide great details and insights into programs and specific leads
- Smart lists and dynamic segmentations
- Email Builder is flexible and great to use
Cons
- Field management - be able to delete fields
- New navigation is harder to use because there's the assets are difficult to differentiate without the old diff color icons
- Product Launches
- Lead Management
- Prospecting / New Business
The goal is to have healthy lead funnel, moving buyers along through Marketing and also healthy orchestration amongst Sales roles.
Marketo is stronger fit
250,000 to 1 million
Comments
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