Leading Marketing Maturity with Marketo
Updated September 09, 2021
Leading Marketing Maturity with Marketo
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is being used as a primary MAP across our organization. It is mainly used by one department only--marketing/markops--and is used to work on our lead management, lead flows, email compliance, lead scoring, lead normalization, and other email marketing programs.
- Lead management
- Personalized automated campaigns
- End-to-end reporting
- Lead nurture programs
- No visibility into Mkto-SFDC integration (error logs)
- ABM
- Insights for non-marketing teams
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
1. Increase segment share in the medium to large segment
2. Increase revenue by nurturing contacts and prospects
3. Maintain database pipeline and lead management
4. Launchpad for digital acquisition programs
2. Increase revenue by nurturing contacts and prospects
3. Maintain database pipeline and lead management
4. Launchpad for digital acquisition programs
The best reason why Marketo is a leader in the market is due to its ability to do strategic engagement at scale. For multi-channel campaigns and advanced nurturing techniques, Marketo is the best MAP. Also, features like predictive web content, ad targeting, and ABM make this platform feature-rich without looking for any other alternatives.
10,000 to 25,000