Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use [Marketo] mainly within the marketing department. It is connected to Salesforce, so other departments are able to edit certain data that is passed back to Marketo.

Pros and Cons

Robust
Smart lists
Campaigns
Data entry
Lead history
Segmentation

Reporting
Reasons for why something errored
Ability to connect multiple SF instances to 1 Marketo instance

Using Marketo to Support Sales Goals

Other

Not applicable

Alternatives Considered

Salesforce Marketing Cloud Email Studio and Iterable

I realized how much I valued Marketo after switching to SFMC. SFMC is a Frankenstein project that is not user-friendly and takes a developer to get things achieved that I ( or a developer) could set up in minutes in Marketo. I would never recommend SFMC to anyone.

Inter ale is good, but it is not as robust as Marketo. I will say it’s easier to learn, and it is cheaper. I would recommend it for a smaller business. But some features don’t exist or are just not instinctive.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2C

Likelihood to Recommend

[Marketo is] not a cheap platform, but I think it’s worth it - especially for enterprise clients. It’s extremely robust. The learning curve is steep, but once you figure it out, you won’t want to go back to a different MAP.
I personally love how it’s not as much as a “visual” MAP as most MAPs are in the customer journeys. I loathe the visual “Dragging and dropping” tools. It just takes forever, and it’s harder to build.

I think the native reporting feature is lacking, but since we have it connected to a data visualization tool, it’s not that big of a deal.

The customer service is kind of terrible, especially if you don’t pay for a tiered support. But I also don’t mind that so much because the Marketo community is AMAZING. So many wonderful people on there that are willing to help you figure out a solution.

Missing Marketo terribly :( I wish my company did not switch

Modules Used

Overall Satisfaction with Marketo