Maropost - great for email marketing
January 28, 2019
Maropost - great for email marketing
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Maropost
We use Maropost Marketing Cloud to carry out our marketing campaigns across multiple channels including email, social, and search. It gives us the creative freedom to build out actual marketing automated machines that consistently give us qualified leads and buyers while also helping us keep current members engaged with the brand and reducing churn.
- Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
- Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
- The platform itself isn't at first intuitive. While we were given an account executive for success, the initial set up and onboarding process was not entirely great. We were left wondering where to click and lost amongst the general best practices on how to use the platform and how to get up to speed quickly.
- Email Drag and Drop Builder: EXTREMELY wonky. It's best if you know you're own HTML, CSS for email creation or use the option to upload your own templates. I should mention that they were planning on making the drag and drop feature better, but I'm not sure if that was ever completed.
- Helping to reduce Churn by an estimated 20%.
- Email deliverability was at 99.6%
- Email open rates were north of 20%