Maropost - great for email marketing
January 28, 2019

Maropost - great for email marketing

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Maropost

We use Maropost Marketing Cloud to carry out our marketing campaigns across multiple channels including email, social, and search. It gives us the creative freedom to build out actual marketing automated machines that consistently give us qualified leads and buyers while also helping us keep current members engaged with the brand and reducing churn.

Pros

  • Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
  • Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.

Cons

  • The platform itself isn't at first intuitive. While we were given an account executive for success, the initial set up and onboarding process was not entirely great. We were left wondering where to click and lost amongst the general best practices on how to use the platform and how to get up to speed quickly.
  • Email Drag and Drop Builder: EXTREMELY wonky. It's best if you know you're own HTML, CSS for email creation or use the option to upload your own templates. I should mention that they were planning on making the drag and drop feature better, but I'm not sure if that was ever completed.
  • Helping to reduce Churn by an estimated 20%.
  • Email deliverability was at 99.6%
  • Email open rates were north of 20%
They're great at email marketing. It gave us the ability to send out the best emails we could to our list and make sure we were always getting healthy open rates and ctr's. Their analytics is also great and gave us the insight to make logical decisions on our next move.

The journey builder is very cool and gives you the ability to control your campaigns and move your list through funnels pretty much any way you can think of. While we chose to keep our sales processes in a separate CRM, Maropost served well in email communication and cross channel.

Maropost Marketing Cloud Feature Ratings

Email & Online Marketing
7.5
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
7
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
8
Reporting & Analytics
8.0
Dashboards
8
Standard reports
8
Custom reports
8
Pre-Send Testing ()
Not Rated

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