Media Composer is a Trusted Industry Standard - Here's Why
October 25, 2021

Media Composer is a Trusted Industry Standard - Here's Why

Rob Gokee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Media Composer

As a composer in the entertainment industry, I often have to create videos for promotional content, for clients, and as a regular part of marketing. Also, as a content creator myself, and in a previous position in the Story Department working on the show Braxton Family Values," I've found over and over that Media Composer is not only the most implemented but the best tool for video editing.

Pros

  • Easy to organize files
  • Quick learning curve
  • Reasonably priced
  • Great for a company with multiple editors working on the same show

Cons

  • A faster update track
  • Ease of use (how easy it is to jump in and learn)
  • That it's the industry standard (like Pro Tools is for audio)
  • Competitive pricing
  • It's saved time by being easy to learn (well, easy to start. It takes a long time to learn)
  • Because everyone in the industry uses or has used it, collaborating is easier
  • It's saved us money because we don't have to change products
  • It integrates well with Pro Tools
Honestly, all three are top-tier products and work really well, and you can do the job with them. Avid has been around longer, and it's implemented in many post-production houses around the world, so when you're working and collaborating with others, it's super helpful that everyone knows the workflow of Media Composer, and exchanging files and sessions is a breeze.

Do you think Media Composer delivers good value for the price?

Yes

Are you happy with Media Composer's feature set?

Yes

Did Media Composer live up to sales and marketing promises?

Yes

Did implementation of Media Composer go as expected?

Yes

Would you buy Media Composer again?

Yes

I've cut my own video content on Media Composer, and also worked on a network television show with it - it performed excellently in both situations. The bins are a great way to find and store content and the timeline is easy to understand. In my experience, crashes were few and far between (although they're a part of the job no matter what DAW you're using).

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