Medium: Find Your Voice Online and Become a Thought Leader
Updated November 22, 2019

Medium: Find Your Voice Online and Become a Thought Leader

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Medium

Medium is a publishing platform that gives your business another place to show up with thought leadership on your specific industry, products or services. It is mainly used by our sales and marketing department. We use it craft stories and insights regarding anything as it relates to our field. By doing so, it helps present us as a thought leader and potential problem solver for the reader.
  • User-friendly interface and editing features
  • Easy to categorize articles to ensure they are found
  • Change tracker helps review changes before article is published.
  • Due to how easy it is to publish, there is a lot of irrelevant noise in this space
  • As with most social media sites, most users tend to troll or just be angry - could be better vetting of members
  • Fake news: it is also hard to tell what is real journalism and what is opinion based
  • Medium helps us create more content.
  • Medium can create backlinks to our website and services.
  • Medium helps us bring in more visitors that wouldn't have found our site/content otherwise.
Medium is yet another "medium" in the world of creating content. Like Google's Blogger and Quora, it is free to publish. Medium feels a bit more sophisticated than the others and, due to the look, feel and reach, helps you show up professionally in the field. With a fresh interface and a very easy to use platform, Medium is my favorite.
Medium is supported across android, iOS and the web. While it may not have all the languages supported, English is certainly an option and with a pricing model that ranges from free to $5 for a subscription, you can't go wrong whether you're a small or large business. Everything is hosted in the cloud so it is very accessible.

Do you think Medium delivers good value for the price?

Yes

Are you happy with Medium's feature set?

Yes

Did Medium live up to sales and marketing promises?

Yes

Did implementation of Medium go as expected?

Yes

Would you buy Medium again?

Yes

I think despite the fact that it is subject to the content created by a variety of people with good and bad intentions in mind, it is a great space to have your voice heard. When used in the business setting, it allows companies and product-enthusiasts to go beyond 140 characters to really give their take on why you should hear what they have to say. For true, verified thought leadership, it's still best to get published in an industry magazine though.