Medium: Find Your Voice Online and Become a Thought Leader
Updated November 22, 2019
Medium: Find Your Voice Online and Become a Thought Leader

Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Medium
Medium is a publishing platform that gives your business another place to show up with thought leadership on your specific industry, products or services. It is mainly used by our sales and marketing department. We use it craft stories and insights regarding anything as it relates to our field. By doing so, it helps present us as a thought leader and potential problem solver for the reader.
Pros
- User-friendly interface and editing features
- Easy to categorize articles to ensure they are found
- Change tracker helps review changes before article is published.
Cons
- Due to how easy it is to publish, there is a lot of irrelevant noise in this space
- As with most social media sites, most users tend to troll or just be angry - could be better vetting of members
- Fake news: it is also hard to tell what is real journalism and what is opinion based
- Medium helps us create more content.
- Medium can create backlinks to our website and services.
- Medium helps us bring in more visitors that wouldn't have found our site/content otherwise.
Medium is yet another "medium" in the world of creating content. Like Google's Blogger and Quora, it is free to publish. Medium feels a bit more sophisticated than the others and, due to the look, feel and reach, helps you show up professionally in the field. With a fresh interface and a very easy to use platform, Medium is my favorite.
Do you think Medium delivers good value for the price?
Yes
Are you happy with Medium's feature set?
Yes
Did Medium live up to sales and marketing promises?
Yes
Did implementation of Medium go as expected?
Yes
Would you buy Medium again?
Yes
Comments
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