Meltwater does the trick!
Updated February 10, 2017
Meltwater does the trick!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Media Intelligence Platform
Our public relations department uses Meltwater for tracking media mentions as well as sending out press releases. We track media mentions from syndicated writers, bloggers, and websites as well as social media mentions on Facebook and Twitter. Press releases are sent out monthly to journalists and editors. We are able to construct a list of contacts to reach out to with our release based on their company, their role, their genre of writing and even a keyword search allows us to find journalists who have written about a certain keyword/topic recently.
- Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
- Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
- Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
- Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.
- Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.
- This platform shows the amount of views on a piece of content, as well as what the cost would have been, had it not been an organic mention.
We switched to Meltwater for the ability to track media mentions. Marketwired was only used for sending out press releases and using their contact database. Meltwater has a faster system, with reporting, in addition to what we were using Marketwired for.