Meltwater Review
Updated August 19, 2021

Meltwater Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Meltwater Media Intelligence Platform

We primarily use Meltwater as a search and monitoring tool for the entire organization. It allows us to know when our brand is mentioned in the news media and the potential reach for any of our proactive efforts. We have also recently started using Meltwater as a way to connect with journalists or other sources who may be interested in the content we are developing.
  • Meltwater has a good reach and makes it easy to add new media sources if they do not pick up brand mentions natively.
  • The account support has always been good with Meltwater and we can typically resolve problems quickly.
  • Meltwater has an easy-to-use interface that makes it simple to get started.
  • It would be nice to have more customization available with the dashboards and other widgets.
  • I recently learned that you can create influencer lists from the general search results. It would be helpful to make that more clear for users.
  • I wish there was an easier way to set up the boolean searches. Account managers are great to help but it seems like there has to be a way to make it easy for novices to get a search set up correctly.
  • We do not have a quantifiable ROI for Meltwater. We have had success in using it to reach out to a few news organizations that we would not have been able to reach without Meltwater, but it is a relatively limited scope.
As with any product or service, you need to determine whether Meltwater is truly going to meet your needs. It has a lot of features and the add-ons continue to grow. If you do not have a way to track brand mentions and to search news outlets for information that is relevant to your industry, Meltwater is a great option to consider. If this is not important for your organization, it may not be needed.

Using Meltwater Media Intelligence Platform

4 - We use Meltwater in our Corporate Communications Department to track media mentions, brand awareness and in the event of a crisis. This information is then shared with other departments and workgroups as needed. This larger group generally includes executives teams or other leaders who may need to be aware of what is being shared in the media.
4 - The people using Meltwater are those who are most interested in media monitoring. Even the boolean search fields have been simplified to ensure almost anyone can set things up. Overall, the platform is fairly simple to use and doesn't require extensive training or skill. As part of the implementation, Meltwater provides a good account overview and access to articles/videos. On the Enterprise level there is also frequent contact with an account manager and customer service representatives who are able to help with any problems or questions that come up.
  • Brand awareness
  • Crisis management
  • General media monitoring
  • Meltwater has provided insight into social media channels that we haven't been able to effective monitor in the past.
  • The outreach feature allows us to find and use contact information for specific journalists.
  • We use the newsletter feature to keep executives updates on media mentions on a weekly basis.
  • We have discussed using Meltwater to generate a "latest" news feature on our external website.
  • We hope to expand our use of the Newsletter to provide targeted updates for various workgroups.
  • We may being using it to pitch media stories.
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.