Brand Monitoring and Influencer Outreach for Intermediate Social Marketers
December 17, 2019

Brand Monitoring and Influencer Outreach for Intermediate Social Marketers

Mark Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

Meltwater is a great tool for finding, archiving and managing your Influencer marketing efforts. In just minutes, you can use their database of over 1 million influencer accounts to filter, sort and prospect new nano, micro, macro, and high profile accounts that correlate with your brand. They also provide additional packages with different social listening tools as well.

Pros

  • Easy to find new influencers.
  • Provides easy-to-use tags for updating status of current relationships.

Cons

  • Influencer profile count is set at 50 for basic account, would like to have much more.
  • Very expensive compared to beginner programs like Mention or Hootsuite.
  • It allows us to monitor and find content from influences, making the fulfillment of partnerships easy to track.
  • Brand listening helps us to catch customer service issues before they turn into an online complaint.
  • Mention
Meltwater is a fully reinforced software and its features outweigh the purpose of Mention, but they are similar in that they provide insight into where your brand is being discussed and who is talking about it. I was able to find what I needed out of Mention, within Meltwater, and then some. The only difficult process was nailing down your monitored keywords to yield the proper Content Stream results.
Meltwater is very impressive software, but if you don't have someone to help you through it, you might get lost. However, a great feature that does come with your Meltwater package are an account rep, or two, who are available to help you with set up, management and cover all questions.

Do you think Meltwater delivers good value for the price?

Not sure

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

Yes

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

No

I would ask to definitely research and way their options as well as budget before purchasing. The contract starts as a year-long commitment so make sure you chat in-depth with your rep about the different features you have available to you. It can be very helpful, but if your company isn't big enough, it may not be worth the cost for you.

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