A decent starter media monitoring tool, but not suitable for sophisticated uses
June 16, 2022
A decent starter media monitoring tool, but not suitable for sophisticated uses
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Media Intelligence Platform
We used Meltwater Media Intelligence Platform for media and social listening, to monitor the conversation around our work, and to inform our brand's messaging and outreach to journalists and other thought leaders. We also used it to establish metrics through the reach and impressions of media mentions that included our company's name.
- Media intelligence
- Social listening
- Media outreach
- Impression numbers are fabricated and imprecise
- Returns false mentions at times
- Misses mentions from less mainstream publications
- Metric monitoring
- PR analysis
Cision PRWeb has a more robust toolset and provides more precise metrics and analysis, as well as a better media outreach database of journalists.
Do you think Meltwater delivers good value for the price?
Not sure
Are you happy with Meltwater's feature set?
No
Did Meltwater live up to sales and marketing promises?
No
Did implementation of Meltwater go as expected?
Yes
Would you buy Meltwater again?
No