A decent starter media monitoring tool, but not suitable for sophisticated uses
June 16, 2022

A decent starter media monitoring tool, but not suitable for sophisticated uses

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We used Meltwater Media Intelligence Platform for media and social listening, to monitor the conversation around our work, and to inform our brand's messaging and outreach to journalists and other thought leaders. We also used it to establish metrics through the reach and impressions of media mentions that included our company's name.
  • Media intelligence
  • Social listening
  • Media outreach
  • Impression numbers are fabricated and imprecise
  • Returns false mentions at times
  • Misses mentions from less mainstream publications
  • Metric monitoring
  • PR analysis
Their tech support is relatively responsive. No major complaints.
Cision PRWeb has a more robust toolset and provides more precise metrics and analysis, as well as a better media outreach database of journalists.

Do you think Meltwater delivers good value for the price?

Not sure

Are you happy with Meltwater's feature set?

No

Did Meltwater live up to sales and marketing promises?

No

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

No

The platform is reasonably priced and fairly well suited for a more passive application, but a user who wants more detail and better features will be better served to look elsewhere.