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My company uses PRWeb to disseminate press releases to a larger audience at a cheaper price. PRWeb is a cheaper way to send a press release out over the wire than PR Newswire or a similar program. We use it when a client has a smaller budget but needs to send a release over the wire.
- Send out a press release for a cheaper price.
- Sends a press release to a targeted audience.
- Help clients with a smaller budget.
- Would be great to have a larger, more broad list of outlets.
- Would love a better looking report at the end.
We use PRWeb to announce exciting news pertinent to our community.
- I am not pleased with the service.
- We pay a great deal of money for the service and twice they have delayed releases to question our organization's information accuracy. Most recently, they questioned a grant receipt amount; they previously posted with no issue 2 years prior. I met their demand and had the information verified. Hours later they did not send the release delaying our reach impact. No reason why.
May 26, 2019
PRWeb is used by our Marketing Department to push out press releases and important news. We use it to reach outside of our organization, and we do not have a PR team here. We don't have time to call local stations and try to pursue media, so this is the best way for us to get our information out. It is quick and efficient, but not as meaningful as being featured on local news.
- Broadens our reach.
- Relatively quick and streamlined.
- We can get decent data back.
- Relatively expensive.
- There's a good chance our story will be hard to find.
- Not very meaningful at times.
July 13, 2018
I help clients with press releases and I sometimes advise them to use PRWeb to issue the releases. Issuing a press release using a service like PRWeb helps it get wider reach, and it will also show up on search engines. Using a wire service is one more way to leverage a press release.
- Cost: It's much less expensive than some of the other services. When you work with smaller businesses, they can't always afford $1000 to issue a press release on a wire service.
- It's easy to use. The interface is fairly simple to figure out and guides you through what you need to include - headline, photo, pull quote, etc.
- It helps get your news out on the search engines, which can help more people see it. For example, one client I was working with sent a release via PRWeb and it helped them get into talks with a potential reseller.
- PRWeb is very particular about certain types of releases. For example, when a company makes an acquisition, PRWeb requires authorization from both companies before they'll issue the release. This can cause a slow down in the timing of getting the news out - and it creates a hassle when they both have to fill out paperwork. This could be streamlined.
- It doesn't automatically save your work. For example, if you are staging a press release, you have to remember to save it - or it disappears. This has happened to me multiple times.
- You have to pay an additional fee to get the news out the same day. Otherwise, you can choose for it to go out the next day. It requires you to plan and think ahead - and many companies don't do this.
March 23, 2017
I use PRWeb to publicly distribute our news releases. It's mainly used by the marketing department but is used for all major company news and announcements. PRWeb helps us get the word out about any news we have and up the chances of it getting picked up by a news organization.
- PRWeb is good for publicly distributing your news announcement.
- PRWeb can also help you write or edit your press release if you need help or aren't able to do it on your own.
- You can target certain geographical areas or business sectors for your news to be distributed to.
- I wish you didn't have to pay for every extra thing. Sometimes it comes off like the people with the most money will be the ones that get their news seen.
- It would be nice to geo-target globally. Right now, PRWeb only lets you select certain major MSAs in the US.
February 19, 2016
We use PRWeb to send press releases about company news, new product offerings from our suppliers, and of new equipment and capabilities that we purchase throughout the year. I am the only person in my company who is responsible for marketing duties therefore I am the sole user of PRWeb at Strouse. PRWeb allows us to create press releases and issue them on a mass scale to media outlets all over the country. Often times products or capabilities that are new to our industry are only targeted to certain geographic regions and we have the ability to focus on these regions with PRWeb.
- PRWeb is fairly easy to use to issue press releases. They have a review process that will look over your release before submission although this review is not going to catch spelling and grammatical errors.
- I've seen our press releases posted on industry relevant websites thanks to the reach that PRWeb provided us.
- Although I never used it because we subscribed to a different service, PRWeb allows you to create and send email blasts within their OutMarket marketing platform.
- I enjoy the ability to add a quote call out in the release.
- I also like that images or videos can be added to the release.
- While I was surprised with how well PRWeb could publish our content to many different outlets, I was disappointed that some of these outlets were not including links back to our website even through links were provided in the initial release. I found that on the most important sites where my PR was posted, that no links were sent back to our website.
- PRWeb could do a better job at providing analytics for the release. They present some good info, not a lot, and the data that they do show you is not presented cleanly. I was most interested in the # of reads, impressions, and clicks my release received, and while they provided this information it was not in depth enough so that I could identify where the majority of this data was coming from.
- Besides clicks, reads, and impressions, I was also interested in where my press release was being posted online. They provide an extensive list, but this list is so long and full of low quality websites that it is difficult to find the high quality sites that your PR is posted to.
- More enhanced reporting dashboards.
July 02, 2018
We use PRWeb for our organization to distribute press releases.
- Easy to use online forms
- Editorial review is responsive and catches typos.
- Formatting on press releases is very limited. Doesn't allow bold, italics or bullets.
Cision PRWeb Scorecard Summary
What is Cision PRWeb?
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
Categories: Public Relations (PR)
Cision PRWeb Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |
Frequently Asked Questions
What is Cision PRWeb?
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
What are Cision PRWeb's top competitors?
PR Newswire, Business Wire, and Cision Communications Cloud are common alternatives for Cision PRWeb.
What is Cision PRWeb's best feature?
Reviewers rate Support Rating highest, with a score of 3.
Who uses Cision PRWeb?
The most common users of Cision PRWeb are Mid-size Companies from the Public Relations & Communications industry.