Meltwater helps with media relations and media monitoring
April 22, 2022

Meltwater helps with media relations and media monitoring

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

In my work with clients, I research journalists and pitch stories. Meltwater helps me do that research and create media lists. I also use Meltwater to search for earned media coverage on my clients.
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
  • I think one of the biggest misses is that the media database isn't as up-to-date as it could be. It often has outdated information on journalists who have changed roles, for example.
  • When you search for coverage, it can be difficult to pinpoint only the relevant stories you need. I think this could be improved.
  • It does A LOT of things - but I don't even understand all it does. I feel as though it could be made easier to use or at least more clear about the way the layout is so you had a better understanding of what it can do.
  • Meltwater does save time in creating/exporting media lists - I would spend at least twice as much time without it. The way it's organized and you can download it as an excel spreadsheet is nice.
  • Meltwater does save time when it comes to searching for media mentions - although I do conduct other searches via Google News and Talkwalker just to make sure we're not missing anything.
  • Meltwater provides insight on who is mentioning your brand. I do think there are other tools that do this, too, however.
I don't often need help - but when I've pinged them about an outdated media contact, they really don't get back to me. They need to do a better job of keeping that database updated. I don't know what else to say here. Sorry, I wish I could share more.
I started using Meltwater because of a client. I do find it much easier to use than Cision. I hear good things about Muck Rack and recently had a demo. That's probably the one I would use if I were to leave Meltwater. Cision has always been difficult to use, in my opinion.

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If you practice media relations in your role, Meltwater is helpful. You can do research to find relevant publications and journalists, build media lists, export them to share with a team or client and you can also keep notes on your campaigns. I like using it for research, although I do research outside the platform, as well, to be sure to be thorough (and some of the info in the database is outdated). I would say if you don't practice media relations, it's probably not as useful. There are other tools that do a better job if you want to search for media or social media mentions, for example. If you are looking for an all-in-one media relations tool that's relatively easy to use, Meltwater is probably a good fit.