Meta Business Manager Review.
April 05, 2025

Meta Business Manager Review.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Manager

Meta Business Manager allows us to advertise quickly and easily on Meta properties. Scaling so easily on a major social network is really beneficial for business goals and keeping our team size lean and flexible. We use Meta to advertise on Facebook and Instagram mainly and love the flexibility of targeting options.

Pros

  • Reporting
  • Intuitive UI.
  • Quick Controls.

Cons

  • Permissions are difficult to manage from one central setting.
  • Too many nested options.
  • Admin Settings are not the best.
  • Positive ROI on social media spending.
  • Good scalability.
  • Targeting Options Top Notch.
The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
Looking at the Business Managers for other social advertising platforms, Meta is the clear business leader and other platforms have clearly copied what they can to get started. In my opinion, Meta Business Manager is one of the top in class Business Managers and I would recommend using it to advertise on Facebook and Instagram.

Do you think Meta Business Manager delivers good value for the price?

Yes

Are you happy with Meta Business Manager's feature set?

Yes

Did Meta Business Manager live up to sales and marketing promises?

Yes

Did implementation of Meta Business Manager go as expected?

Yes

Would you buy Meta Business Manager again?

Yes

This works great if you want to advertise on Facebook or Instagram. It would not work for other platforms. The targeting options on Meta are the best I've seen. There are many different targeting interests, and you can really trust the data that Meta has. Scaling one creative to many different placements is also really helpful.

Meta Business Manager Feature Ratings

3.0
Filtering out noise/spam
1
Sentiment analysis
1
Broad channel coverage
7
8.3
Content planning and scheduling
10
Audience targeting
10
Content optimization
7
Workflow management
6
5.7
Automated routing and prioritization
8
Customer interaction histories
2
Bulk actions
7
8.0
Lead generation
8
Content marketing
8
Paid media management
8
Campaigns and promotions
8
10.0
Facebook
10
Instagram
10
6.3
Campaign success analytics
8
Real-time tracking
7
Competitor analysis
4
5.0
Role-based user permissions & privileges
5
Mobile access
5

Comments

More Reviews of Meta Business Manager

  1. Home
  2. Social Media Management Tools
  3. Meta Business Manager Reviews
  4. User Review of Meta Business Manager