Item: Meta Business Manager
Rating: 7
Author: Verified User

Overall Satisfaction with Meta Business Manager

Use Cases and Deployment Scope

As a marketing specialist for a private high school, social media is a primary form of internal communication, marketing for Development, and marketing for Admissions. Meta Business Manager helps us navigate our multiple profiles on multiple platforms and allows us to share content between all of those profiles without working against ourselves.

Pros and Cons

Pros

Everything you might need is in one place, from content creation to analytics
Offers helpful tools for beginners, like plans with tasks to help you accomplish goals
Has all of your paid media in the same space as your organic media. It makes deciding on ad spend easier when you can see everything in one place.

Cons

You have to look in multiple places for a full range of analytics
The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.

Return on Investment

Meta Business Manager allows us to see all of our content posted to Instagram and Facebook in one place, which is valuable for basic-level engagement fluctuation data.
Meta Business Manager doesn't really have tools to measure overall performance against ourselves or similar institutions, so even with years of content "banked" in its history, we still have to rely on outside tracking to determine our benchmarks.
Facebook is still the primary place for our older audience to engage with our institution, so it's nice to be able to do most of our posting on Instagram where our primary audience is and carry over only what is relevant to Facebook through Meta Business Manager.

Usability

In my opinion, Meta Business Manager is not a platform for beginners. Every function seems to require dozens of clicks to get to what you want, it has bits and pieces of relevant information in different places, and it's not even aesthetically pleasing to use. If you are a beginner or aren't really committed to using Meta Business Manager as your content management, analytics, or ad spend tool, I think there are better options with far more comprehensive usability these days.

Alternatives Considered

Hootsuite, ActiveCampaign, HubSpot Marketing Hub and Sprout Social

Our team actively uses Meta Business Manager, Hubspot, and Active Campaign for different reasons, audiences, and types of content. Of these platforms, Hubspot tends to be my go-to platform. It has effectively the same limitations as Meta Business Manager (limited analytics, the ability to only really post to feeds) but still offers the same benefits (sharing content between platforms, basic-level analytics) with a much more friendly interface.

Key Insights

Do you think Meta Business Manager delivers good value for the price?

Yes

Are you happy with Meta Business Manager's feature set?

Did Meta Business Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meta Business Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Meta Business Manager again?

Other Software Used

HubSpot Marketing Hub, ActiveCampaign, ActiveCollab, Hootsuite, Miro, Wrike, Squarespace, Pixieset

Likelihood to Recommend

Meta Business Manager is great if your real goal is to manage organic content and post exclusively on Facebook and to your Instagram feed. All other types of content are too difficult to manage in this platform. If you have a flexible budget and know what you're doing with paid ads and the platform itself, Meta Business Manager can be a decent choice, but if you're a beginner or on a strict budget, it's not easy to use.

Meta Business Manager Feature Ratings

Comments

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