Item: Mode Analytics
Rating: 9
Author: Alexandre Rezende

Use Cases and Deployment Scope

We use Mode Analytics in our company when we need an easy way to access the data combined with the flexibility of using Python to perform advanced analysis. The uses range from marketing analytics to customer behavior, and we might use it for fraud analytics. The department that uses it is the research department, where engineers and data scientists have the knowledge required to use it.

Pros and Cons

Connect to databases
Python Notebooks
Flexible analysis modes

Requires advanced knowledge to use
Drilldowns and filters are not simple

Return on Investment

It saved engineering the trouble to create and maintain advanced reports

Alternatives Considered

Chartio, Looker and Tableau Online

Mode is the best for the advanced user with advanced use cases. Even creating a simple report will require an SQL query. No drag-and-drop interface for querying data. But it is best for the advanced user already familiar with Python or R and SQL. The other products are more business friendly.

Usability

For the advanced user already familiar with Python. It is just the same tool, already managed and connected to the data.

Support Rating

I didn't have to use IT support, so I don't know. But the system is asking me to give a rating. The documentation is good.

Key Insights

Do you think Mode Analytics delivers good value for the price?

Yes

Are you happy with Mode Analytics's feature set?

Yes

Did Mode Analytics live up to sales and marketing promises?

Yes

Did implementation of Mode Analytics go as expected?

Yes

Would you buy Mode Analytics again?

Yes

Other Software Used

Chartio, Segment, Sift

Likelihood to Recommend

For any data scientists or engineers willing to do advanced analytics. The simple analytics in it are hard to do. And business users with no knowledge of SQL will have a problem to even get started. The availability of Python and JS will give advanced users a lot of flexibility without the need to learn anything new. IT will just streamline access to data and management of notebook versions.

For the advanced user

Software Version

Overall Satisfaction with Mode Analytics