Item: monday marketer
Rating: 10
Author: Brooke Harper

Use Cases and Deployment Scope

It is being used in our Marketing department. We needed a way to keep track of all the moving parts of our Creative projects. Everything from which date the writing and design needs to be done, when it is being published, along with the statuses of each element as well. We use the link columns as well to keep track of the links for different assets. We also use this platform to forecast what projects are coming up as well as what projects have been finished.

Pros and Cons

Great usability - Once you know the platform, it is easy to customize it to fit your needs.
Great customer service - You can email them anytime and ask questions and they are very responsive. They will either direct you on how to accomplish what you are looking for, provide work arounds, or let the dev team know that that feature would be helpful.
Great tutorials and resources - They have lots of YouTube video tutorials and articles on their website to help explain different features to you. They also do occasional webinars to explain new things as well.
They have a lot of different views for the boards as well. You can see it in the normal table/line item view, but you can also create a Gantt chart view, timeline view, etc. You can also sort by a specific person and only see the items that they are assigned to, which is super helpful for my team members.

It would be nice to be able to auto-number some groups in a board. We put numbers by prioritized projects/groups on our board, but when we re-order we have to manually re-number all of those tasks.
It would be nice to have the ability to expand all sub-items at one time. I think this feature could be nice, but when we are reviewing the board as a team, it is not efficient to have to click each sub-item button to see those items.

Return on Investment

It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!

Usability

I think this platform has great usability, if you know the platform. I really dove in when I started using it and played around with different items to try and improve my team's use of it. I think it can be a little bit confusing or easy-to-mess-up if you don't have very much experience with it, but once I dove in and got to know the platform, it is super easy to use and customize to fit your needs. The automations are helpful (although my team does not use many of them). We have also not integrated monday.com with a lot of platforms but I know there is that option.

Support Rating

Their customer service is great. They are very quick to respond, and either direct you to the solution for your problem or suggest a work around if that exact option is not yet available. They have also told me that they will forward my idea on to the development team which is helpful as well. Sometimes it would be nice to talk to the same person regarding an issue, as different people will respond throughout the email chain a lot of times, but it allows them to respond quickly and gain different perspectives.

Key Insights

Do you think monday marketer delivers good value for the price?

Yes

Are you happy with monday marketer's feature set?

Yes

Did monday marketer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of monday marketer go as expected?

I wasn't involved with the implementation phase

Would you buy monday marketer again?

Yes

Other Software Used

Microsoft 365 (formerly Office 365), Adobe InDesign, Zoom

Likelihood to Recommend

If you have many different projects and tasks to keep track of, and you have many different aspects of those that you want to be able to see at one time then monday.com is great. It is super helpful for Creatives to be able to quickly see the tasks that they are assigned to and when they need to be done by. It is helpful for leadership to be able to see where projects are at and be able to judge each team member's workload at any given time.

Our team would not perform nearly as well without monday.com keeping us on track.

Overall Satisfaction with monday.com