Enterprise Marketing Management5Enterprise marketing management (EMM) software is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management, customer experience management and management of marketing resources.Workfront1https://media.trustradius.com/product-logos/Xq/ex/S9BCBZNK5NEL-180x180.PNGIBM Digital Analytics2https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGHCL Unica3https://media.trustradius.com/vendor-logos/z0/so/OW6ZG3V2HUG9-180x180.JPEGAdobe Marketing Cloud4https://media.trustradius.com/vendor-logos/wz/eT/6KLTR4CT92LN-180x180.PNGSkyword5https://media.trustradius.com/product-logos/r8/3i/IG6FD815B1SI-180x180.JPEGOracle Siebel Enterprise Marketing Suite6https://media.trustradius.com/vendor-logos/VC/02/T4E108T4IWP2-180x180.PNGSAS Marketing Operations Management7https://media.trustradius.com/vendor-logos/1R/C2/78WM406O343V-180x180.JPEGSeoSamba for Wordpress Enterprise8https://media.trustradius.com/product-logos/PG/PP/HCA12WCFE1C0-180x180.JPEGInfor Omni-channel Campaign Management9https://media.trustradius.com/vendor-logos/qg/yE/TTWOKM9V0PAB-180x180.JPEGDynamic Self-Syndication (DSS™)10https://media.trustradius.com/product-logos/pF/Mi/B703VXAVNBW1-180x180.JPEGSAP Marketing Cloud11https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGReferral SaaSquatch12https://media.trustradius.com/vendor-logos/a3/ub/1KGAZMO5I5FT-180x180.PNGCentermark13https://media.trustradius.com/product-logos/9T/q0/KC4H9ET3TWMD-180x180.PNGInviteReferrals14https://media.trustradius.com/product-logos/YV/of/IGGKJQBXA22T-180x180.JPEG

Enterprise Marketing Management Software

Enterprise Marketing Management Overview

What is Enterprise Marketing Management?

Enterprise Marketing Management Software (EMM) is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management and analysis, customer experience management and management of marketing resources.

Closely related to customer relationship management (CRM), EMM Software helps manage customer conversion rates and new leads through integrated, multichannel campaigns instead of just maintaining existing customer relationships.

There is also some overlap with marketing automation software. Marketing automation software primarily focuses on managing marketing leads and campaigns on multiple channels, such as email, web, and social media applications. As you can see from the EMM feature set listed below, CRM and campaign management are included in most EMM software solutions. It is worthwhile to explore a specific CRM or marketing automation solution if you don't need comprehensive enterprise-level software or if your CRM or marketing automation needs are very specific and you want a larger feature set in these areas.

Features & Capabilities

  • Manages marketing campaigns

  • Digital marketing optimization

  • CR management

  • Budget management

  • Marketing resource management

  • Optimization of marketing campaigns

  • Web analytics

  • Analyze marketing results

  • Vendor relationship management

  • Alignment of company goals and quotas across departments

  • Resource allocation and job assignments

  • Alignment of marketing, sales and analytics divisions

Pricing Information

Pricing corresponds to the complexity of the solution you choose to implement. Simpler enterprise marketing management tools can be obtained between $200 and $900 per month while complex enterprise marketing management tools can range between $2,000 to $6,000 per month on average. EMM companies offer sales advice and demos to help you determine the solution that is best for your company.

Enterprise Marketing Management Products

Listings (1-14 of 14)


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484 Ratings

Workfront is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifec...

51 Ratings

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-c...

8 Ratings

Skyward provides a content marketing software. Skyword is a privately held company headquartered in Boston, Massachusetts, with offices in Pittsburgh, Palo Alto, CA, and New York City.

We don't have enough ratings and reviews to provide an overall score.

Infor Omni-channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing...

The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.

We don't have enough ratings and reviews to provide an overall score.

Centermark from Yodle (now a Web.com property) is a distributed marketing automation platform. It's built for large, networked businesses like franchisors, manufacturers, and enterprises with a network of multiple, disparate locations to be able to provide white labelled marketing tools (website ...

We don't have enough ratings and reviews to provide an overall score.

InviteReferrals , which the vendor states is trusted by 20,000+ Customer Globally, is designed to make it easier to get a referral program from an online store. The vendor invites the user to create interactive refer-a-friend campaigns in a few steps, and boasts their technology as a cost-effect...