Enterprise Marketing Management Software Overview
What is Enterprise Marketing Management?
Enterprise Marketing Management Software (EMM) is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management and analysis, customer experience management and management of marketing resources.
Closely related to customer relationship management (CRM), EMM Software helps manage customer conversion rates and new leads through integrated, multichannel campaigns instead of just maintaining existing customer relationships.
There is also some overlap with marketing automation software. Marketing automation software primarily focuses on managing marketing leads and campaigns on multiple channels, such as email, web, and social media applications. As you can see from the EMM feature set listed below, CRM and campaign management are included in most EMM software solutions. It is worthwhile to explore a specific CRM or marketing automation solution if you don't need comprehensive enterprise-level software or if your CRM or marketing automation needs are very specific and you want a larger feature set in these areas.
Features & Capabilities
Manages marketing campaigns
Digital marketing optimization
Marketing resource management
Optimization of marketing campaigns
Analyze marketing results
Vendor relationship management
Alignment of company goals and quotas across departments
Resource allocation and job assignments
Alignment of marketing, sales and analytics divisions
Pricing corresponds to the complexity of the solution you choose to implement. Simpler enterprise marketing management tools can be obtained between $200 and $900 per month while complex enterprise marketing management tools can range between $2,000 to $6,000 per month on average. EMM companies offer sales advice and demos to help you determine the solution that is best for your company.