Enterprise Marketing Management Software
Enterprise Marketing Management Software Overview
What is Enterprise Marketing Management Software?
Enterprise Marketing Management Software (EMM) is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management, customer experience management and management of marketing resources.Enterprise Marketing Management Products
Workfront
Workfront is a web-based project-management tool developed by Workfront, formerly AtTask, based in Utah. It was designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms. Editing and updating...
IBM Digital Analytics
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations,...
IBM Campaign
IBM Campaign products (based on IBM's acquisition of Unica Software in 2010) are a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management,...
Adobe Marketing Cloud
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's...
Skyword
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According...
Oracle Siebel Enterprise Marketing Suite
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of...
SAS Marketing Operations Management
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance...
Infor Omni-channel Campaign Management
Infor Omni-channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing...
Dynamic Self-Syndication (DSS™)
DSS is inbound marketing software with CMS/CRM capabilities. This software is designed to help companies manage their website, clients, email marketing, client feedback and reviews, social media posting, lead tracking and follow up campaigns in one tool.
SAP hybris Marketing Suite
SAP released in early 2015 the hybris Marketing Suite of marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the hybris eCommerce platform.
Referral SaaSquatch
Referral SaaSquatch is a referral marketing partner for Fortune 500 companies. This solution includes a multichannel approach, full funnel analytics, and fraud detection algorithms. The vendor aims to help marketing teams constantly optimize the customer lifecycle. The vendor says their referral...
Centermark
Centermark from Yodle (now a Web.com property) is a distributed marketing automation platform. It's built for large, networked businesses like franchisors, manufacturers, and enterprises with a network of multiple, disparate locations to be able to provide white labelled marketing tools (website...