Enterprise Marketing Management Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-4 of 4)

1
monday.com

monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.…

2
Acquia DAM (Widen)

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across…

3
Wrike

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the userā€™s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project…

4
Metadata.io

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

All Products

(1-25 of 33)

1
monday.com

monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.…

2
Adobe Marketo Engage

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales…

3
Wrike

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the userā€™s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project…

4
HubSpot Marketing Hub

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

5
Adobe Workfront

Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource…

6
Oracle Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

7
Airtable

Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.

8
Acquia DAM (Widen)

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across…

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9
Smartsheet

Smartsheet is an online project management and collaboration tool. It includes automated alerts, instantaneous updating and sharing across team members, resource management, nested tasks organized in a hierarchy, a Gantt chart view, exportable and automated reports, and integration…

10
Optimizely Content Marketing Platform

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

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11
Uptempo

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

12
Metadata.io

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

13
HCL Unica

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and…

14
Adobe Marketing Cloud

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign'…

15
LeanData

LeadData is built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage. This is available with any marketing automation platform synced…

16
Frontify

Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines…

17
Brandfolder

Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images…

18
Opal

Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and…

19
Campaigner

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split…

20
Skyword

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement.…

21
Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product…

22
MARMIND

MARMIND is a Marketing Resource Management platform that enables marketers worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations,…

23
SAS 360 Plan

Formerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness ā€“ from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.

24
SAP Marketing Cloud

The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.

25
AnnualPlan by Mediagistic

The AnnualPlan Program by Mediagistic offers advanced marketing solutions through a fully customized package. A dedicated team of experts help establishing transparent communication and work.

Enterprise Marketing Management SoftwareĀ TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Enterprise Marketing Management Software

What is Enterprise Marketing Management Software?

Enterprise marketing management (EMM) software provides unified marketing processes for an organization. It handles campaign management, project collaboration and oversight, customer experience management, analytics, and resource allocation. EMM platforms help organize and execute cross-channel marketing initiatives, including:

  • Email marketing
  • Lead nurturing
  • Social media management
  • Content curation and distribution
  • Reporting and analytics
  • Consistent brand messaging

EMM is an umbrella category that also contains three sub-categories of software: Marketing Resource Management (MRM), Digital Asset Management (DAM), and Cross-Channel Campaign Management (CCCM).

An MRM platform is a technology that simplifies the management of otherwise complicated marketing initiatives across many channels. MRM software helps marketing teams plan budgets, create content assets, and report on marketing operations.

DAM software manages digital media files such as photos, audio files, videos, or documents. DAM software speeds the process of finding digital assets.

CCCM software helps manage and execute marketing campaigns across channels. It can be used across all business areas, including but not limited to advertising, direct mail, email marketing, search engine optimization (SEO), and social media marketing.

Enterprise marketing management software helps track customer conversion rates and capture new leads through integrated multi-channel campaigns. Conversely, customer relationship management (CRM) software focuses on storing contact information and helping sales teams manage incoming leads.

Enterprise marketing management software overlaps with marketing automation software. Similar to EMM software, marketing automation platforms manage leads and marketing campaigns across multiple channels (e.g. web, email, and social media).

CRM and marketing campaign automation are both included in most EMM software solutions. Exploring a specific CRM or marketing automation solution is worthwhile if you donā€™t need comprehensive enterprise-level software.

Enterprise Marketing Management Software Features

Enterprise marketing management software often includes the following features:

  • Manages marketing campaigns
  • Scheduling and automated publishing
  • Customer segmentation and engagement
  • Digital marketing optimization
  • Digital asset management
  • Customer relationship management
  • Budget management
  • Marketing resource management
  • Optimization of marketing campaigns
  • Analytics and reporting
  • Vendor relationship management
  • Alignment of company goals and quotas across departments
  • Resource allocation and job assignments
  • Alignment of marketing, sales, and analytics divisions
  • User-friendly interface
  • Integration with legacy systems
  • Brand management
  • Comprehensive data collection
  • Scalability
  • Social media monitoring
  • Collaborative tools

Enterprise Marketing Management Software Comparison

Before investing in enterprise marketing management (EMM) software, evaluate your enterpriseā€™s needs. Large enterprises involve a complex network of people, projects, and distribution channels.

An EMM solution should be robust, scaled to meet those needs, and offer dedicated support. Youā€™ll also want to evaluate how much time and cost will be necessary to train your staff on how to use the new platform.

An EMM should help manage marketing budgets, analyze campaigns and conversions, and include customer experience management. Security, scalability, and integration with legacy systems are all critical areas to think of as you consider. At a minimum, an EMM software should provide digital asset management (DAM) and content distribution.

Pricing Information

Pricing corresponds to the complexity of the solution you choose to implement. Simpler EMM platforms can range between $200 and $900 per month. Complex EMM tools can range between $2,000 to $6,000 per month. Enterprise marketing management vendors offer sales advice and demos to help you determine the best solution for your company.

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Frequently Asked Questions

What does enterprise marketing management software do?

Enterprise marketing management software streamlines and coordinates a large organizationā€™s multi-channel marketing needs from within a single platform. It provides strategic campaign oversight, customer experience management, analytics, and resource allocation.

What are the benefits of using enterprise marketing management software?

Enterprise marketing management solutions optimize workflow and increase the efficiency of marketing initiatives. It makes it easier to budget, organize assets, regulate activities, and deliver performance results. EMM software is necessary to manage consistent communications across all channels of a large organization.

What is the best enterprise marketing management software?

The top-rated enterprise marketing management platforms include:

How much does enterprise marketing management software cost?

Simpler enterprise marketing management (EMM) options range between $200 and $900 per month. Complex EMM tools can range between $2,000 to $6,000 per month on average.