Enterprise Marketing Management Software (EMM) is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management and analysis, customer experience management and management of marketing resources.
Closely related to customer relationship management (CRM), EMM Software helps manage customer conversion rates and new leads through integrated, multichannel campaigns instead of just maintaining existing customer relationships.
There is also some overlap with marketing automation software. Marketing automation software primarily focuses on managing marketing leads and campaigns on multiple channels, such as email, web, and social media applications. As you can see from the EMM feature set listed below, CRM and campaign management are included in most EMM software solutions. It is worthwhile to explore a specific CRM or marketing automation solution if you don't need comprehensive enterprise-level software or if your CRM or marketing automation needs are very specific and you want a larger feature set in these areas.
Manages marketing campaigns
Digital marketing optimization
CR management
Budget management
Marketing resource management
Optimization of marketing campaigns
Web analytics
Analyze marketing results
Vendor relationship management
Alignment of company goals and quotas across departments
Resource allocation and job assignments
Alignment of marketing, sales and analytics divisions
Pricing corresponds to the complexity of the solution you choose to implement. Simpler enterprise marketing management tools can be obtained between $200 and $900 per month while complex enterprise marketing management tools can range between $2,000 to $6,000 per month on average. EMM companies offer sales advice and demos to help you determine the solution that is best for your company.
Workfront is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-chan…
NewsCred is a marketing work management software designed to elevate team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred brings marketing teams together to easily plan, collaborate, and manage work across your ent…
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According …
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of L…
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance …
Web.com for Enterprise (formerly Centermark from Yodle) is a distributed marketing automation platform. It's built for large, networked businesses like franchisors, manufacturers, and enterprises with a network of multiple, disparate locations to be able to provide white labelled marketing tools (we…
The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.