Enterprise Marketing Management Software

Enterprise Marketing Management Software Overview

Enterprise marketing management (EMM) software provides unified marketing processes for an organization. It handles campaign management, project collaboration and oversight, customer experience management, analytics, and resource allocation. EMM platforms help organize and execute cross-channel marketing initiatives, including:

  • Email marketing
  • Lead nurturing
  • Social media management
  • Content curation and distribution
  • Reporting and analytics
  • Consistent brand messaging

EMM is an umbrella category that also contains three sub-categories of software: Marketing Resource Management (MRM), Digital Asset Management (DAM), and Cross-Channel Campaign Management (CCCM).

An MRM platform is a technology that simplifies the management of otherwise complicated marketing initiatives across many channels. MRM software helps marketing teams plan budgets, create content assets, and report on marketing operations.

DAM software manages digital media files such as photos, audio files, videos, or documents. DAM software speeds the process of finding digital assets.

CCCM software helps manage and execute marketing campaigns across channels. It can be used across all business areas, including but not limited to advertising, direct mail, email marketing, search engine optimization (SEO), and social media marketing.

Enterprise marketing management software helps track customer conversion rates and capture new leads through integrated multi-channel campaigns. Conversely, customer relationship management (CRM) software focuses on storing contact information and helping sales teams manage incoming leads.

Enterprise marketing management software overlaps with marketing automation software. Similar to EMM software, marketing automation platforms manage leads and marketing campaigns across multiple channels (e.g. web, email, and social media).

CRM and marketing campaign automation are both included in most EMM software solutions. Exploring a specific CRM or marketing automation solution is worthwhile if you don’t need comprehensive enterprise-level software.

Top Rated Enterprise Marketing Management Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Enterprise Marketing Management Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Enterprise Marketing Management Products

(1-25 of 28) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

monday.com

monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.…

Key Features

  • Task Management (1216)
    92%
    9.2
  • Team Collaboration (1200)
    91%
    9.1
  • Resource Management (1051)
    82%
    8.2
HubSpot Marketing Hub

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Key Features

  • Email deliverability reporting (697)
    87%
    8.7
  • List management (363)
    85%
    8.5
  • Dashboards (365)
    83%
    8.3
Adobe Workfront

Adobe Workfront

Customer Verified
Top Rated

Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource…

Key Features

  • Task Management (304)
    89%
    8.9
  • Team Collaboration (294)
    86%
    8.6
  • Resource Management (276)
    84%
    8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Key Features

  • Landing pages (125)
    85%
    8.5
  • List management (127)
    84%
    8.4
  • Email deliverability reporting (237)
    84%
    8.4
Wrike

Wrike

Customer Verified
Top Rated

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project…

Key Features

  • Task Management (202)
    88%
    8.8
  • Team Collaboration (200)
    86%
    8.6
  • Scheduling (188)
    79%
    7.9
Airtable

Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.

Key Features

  • Team Collaboration (204)
    89%
    8.9
  • Task Management (186)
    85%
    8.5
  • Resource Management (182)
    83%
    8.3
Smartsheet

Smartsheet

Customer Verified
Top Rated

Smartsheet is an online project management and collaboration tool. It includes automated alerts, instantaneous updating and sharing across team members, resource management, nested tasks organized in a hierarchy, a Gantt chart view, exportable and automated reports, and integration…

Key Features

  • Task Management (117)
    86%
    8.6
  • Team Collaboration (113)
    86%
    8.6
  • Scheduling (103)
    86%
    8.6
Widen

Widen

Customer Verified
Top Rated

The Widen Collective® is a cloud-based content hub from Widen, an Acquia Company, designed to help marketers efficiently create, manage, distribute, and analyze all forms of marketing content.The vendor states the integrated suite of software applications will enable organizations…

Aprimo

Aprimo

Customer Verified
Top Rated

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’…

HCL Unica

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and…

Adobe Marketing Cloud

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign'…

BrandMaker

BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.

LeanData

LeadData is built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage. This is available with any marketing automation platform synced…

Brandfolder

Brandfolder in Denver, Colorado offers their eponymous digital asset management (DAM) platform.

Frontify

Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines…

Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product…

Welcome Marketing Operations Platform (NewsCred)

The Welcome Marketing Operations Platform, from Welcome Software (a NewsCred brand) is a marketing work management software designed to elevate team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred…

Key Features

  • Content performance analytics (5)
    60%
    6.0
  • Network for content licensing/production (5)
    50%
    5.0
Skyword

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement.…

Campaigner

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split…

Key Features

  • Email deliverability reporting (5)
    71%
    7.1
MARMIND

MARMIND is a Marketing Resource Management platform that enables marketers worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations,…

Metadata.io

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

DGTLSuite

The goal of DGTLsuite, technology from SPS DGTL, a division of Y&L Consulting, is to provide comprehensive, integrated, and simple solutions to digital workflows for businesses of any size. The suite was built as an organic outgrowth of internal business needs and refined in house.…

SAS Marketing Operations Management

SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to…

SAP Marketing Cloud

The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.

Omni, from Annalect

As Omnicom’s data and technology experts, and the developers of Omni, Annalect in New York aims to democratize data insights, so that clients can utilize data to create effective, efficient, and differentiated marketing campaigns.

Learn More About Enterprise Marketing Management Software

What is Enterprise Marketing Management Software?

Enterprise marketing management (EMM) software provides unified marketing processes for an organization. It handles campaign management, project collaboration and oversight, customer experience management, analytics, and resource allocation. EMM platforms help organize and execute cross-channel marketing initiatives, including:

  • Email marketing
  • Lead nurturing
  • Social media management
  • Content curation and distribution
  • Reporting and analytics
  • Consistent brand messaging

EMM is an umbrella category that also contains three sub-categories of software: Marketing Resource Management (MRM), Digital Asset Management (DAM), and Cross-Channel Campaign Management (CCCM).

An MRM platform is a technology that simplifies the management of otherwise complicated marketing initiatives across many channels. MRM software helps marketing teams plan budgets, create content assets, and report on marketing operations.

DAM software manages digital media files such as photos, audio files, videos, or documents. DAM software speeds the process of finding digital assets.

CCCM software helps manage and execute marketing campaigns across channels. It can be used across all business areas, including but not limited to advertising, direct mail, email marketing, search engine optimization (SEO), and social media marketing.

Enterprise marketing management software helps track customer conversion rates and capture new leads through integrated multi-channel campaigns. Conversely, customer relationship management (CRM) software focuses on storing contact information and helping sales teams manage incoming leads.

Enterprise marketing management software overlaps with marketing automation software. Similar to EMM software, marketing automation platforms manage leads and marketing campaigns across multiple channels (e.g. web, email, and social media).

CRM and marketing campaign automation are both included in most EMM software solutions. Exploring a specific CRM or marketing automation solution is worthwhile if you don’t need comprehensive enterprise-level software.

Enterprise Marketing Management Software Features

Enterprise marketing management software often includes the following features:

  • Manages marketing campaigns
  • Scheduling and automated publishing
  • Customer segmentation and engagement
  • Digital marketing optimization
  • Digital asset management
  • Customer relationship management
  • Budget management
  • Marketing resource management
  • Optimization of marketing campaigns
  • Analytics and reporting
  • Vendor relationship management
  • Alignment of company goals and quotas across departments
  • Resource allocation and job assignments
  • Alignment of marketing, sales, and analytics divisions
  • User-friendly interface
  • Integration with legacy systems
  • Brand management
  • Comprehensive data collection
  • Scalability
  • Social media monitoring
  • Collaborative tools

Enterprise Marketing Management Software Comparison

Before investing in enterprise marketing management (EMM) software, evaluate your enterprise’s needs. Large enterprises involve a complex network of people, projects, and distribution channels.

An EMM solution should be robust, scaled to meet those needs, and offer dedicated support. You’ll also want to evaluate how much time and cost will be necessary to train your staff on how to use the new platform.

An EMM should help manage marketing budgets, analyze campaigns and conversions, and include customer experience management. Security, scalability, and integration with legacy systems are all critical areas to think of as you consider. At a minimum, an EMM software should provide digital asset management (DAM) and content distribution.

Pricing Information

Pricing corresponds to the complexity of the solution you choose to implement. Simpler EMM platforms can range between $200 and $900 per month. Complex EMM tools can range between $2,000 to $6,000 per month. Enterprise marketing management vendors offer sales advice and demos to help you determine the best solution for your company.

Related Categories

Frequently Asked Questions

What does enterprise marketing management software do?

Enterprise marketing management software streamlines and coordinates a large organization’s multi-channel marketing needs from within a single platform. It provides strategic campaign oversight, customer experience management, analytics, and resource allocation.

What are the benefits of using enterprise marketing management software?

Enterprise marketing management solutions optimize workflow and increase the efficiency of marketing initiatives. It makes it easier to budget, organize assets, regulate activities, and deliver performance results. EMM software is necessary to manage consistent communications across all channels of a large organization.

How much does enterprise marketing management software cost?

Simpler enterprise marketing management (EMM) options range between $200 and $900 per month. Complex EMM tools can range between $2,000 to $6,000 per month on average.