Enterprise Marketing Management Software (EMM) is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management and analysis, customer experience management and management of marketing resources.
Closely related to customer relationship management (CRM), EMM Software helps manage customer conversion rates and new leads through integrated, multichannel campaigns instead of just maintaining existing customer relationships.
There is also some overlap with marketing automation software. Marketing automation software primarily focuses on managing marketing leads and campaigns on multiple channels, such as email, web, and social media applications. As you can see from the EMM feature set listed below, CRM and campaign management are included in most EMM software solutions. It is worthwhile to explore a specific CRM or marketing automation solution if you don't need comprehensive enterprise-level software or if your CRM or marketing automation needs are very specific and you want a larger feature set in these areas.
Manages marketing campaigns
Digital marketing optimization
CR management
Budget management
Marketing resource management
Optimization of marketing campaigns
Web analytics
Analyze marketing results
Vendor relationship management
Alignment of company goals and quotas across departments
Resource allocation and job assignments
Alignment of marketing, sales and analytics divisions
Pricing corresponds to the complexity of the solution you choose to implement. Simpler enterprise marketing management tools can be obtained between $200 and $900 per month while complex enterprise marketing management tools can range between $2,000 to $6,000 per month on average. EMM companies offer sales advice and demos to help you determine the solution that is best for your company.
Workfront is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.
IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifec...
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-c...
Skyward provides a content marketing software. Skyword is a privately held company headquartered in Boston, Massachusetts, with offices in Pittsburgh, Palo Alto, CA, and New York City.
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End o...
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performan...
SeoSamba provides SambaSaaS, SeoToaster, NewsBlaster and AffiliGo. Their solutions are designed to help web agencies, etailers, franchises and enterprises build, manage and optimize websites for top search engine optimization. Founded in 2008, SeoSamba is based in Dover, DE.
Infor Omni-channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing...
Foster Web Marketing provides inbound marketing software geared towards attorneys, doctors and other business owners.
The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.
Referral SaaSquatch provides Customer Referral Program software.
Centermark from Yodle (now a Web.com property) is a distributed marketing automation platform. It's built for large, networked businesses like franchisors, manufacturers, and enterprises with a network of multiple, disparate locations to be able to provide white labelled marketing tools (website ...
InviteReferrals , which the vendor states is trusted by 20,000+ Customer Globally, is designed to make it easier to get a referral program from an online store. The vendor invites the user to create interactive refer-a-friend campaigns in a few steps, and boasts their technology as a cost-effect...