Enterprise Marketing Management Software

What is Enterprise Marketing Management?

Enterprise Marketing Management Software (EMM) is used to provide, monitor and maintain a promotional structure across a large organization. It includes campaign management and analysis, customer experience management and management of marketing resources.

Closely related to customer relationship management (CRM), EMM Software helps manage customer conversion rates and new leads through integrated, multichannel campaigns instead of just maintaining existing customer relationships.

There is also some overlap with marketing automation software. Marketing automation software primarily focuses on managing marketing leads and campaigns on multiple channels, such as email, web, and social media applications. As you can see from the EMM feature set listed below, CRM and campaign management are included in most EMM software solutions. It is worthwhile to explore a specific CRM or marketing automation solution if you don't need comprehensive enterprise-level software or if your CRM or marketing automation needs are very specific and you want a larger feature set in these areas.

Features & Capabilities

• Manages marketing campaigns

• Digital marketing optimization

• CR management

• Budget management

• Marketing resource management

• Optimization of marketing campaigns

• Web analytics

• Analyze marketing results

• Vendor relationship management

• Alignment of company goals and quotas across departments

• Resource allocation and job assignments

• Alignment of marketing, sales and analytics divisions

Pricing Information

Pricing corresponds to the complexity of the solution you choose to implement. Simpler enterprise marketing management tools can be obtained between $200 and $900 per month while complex enterprise marketing management tools can range between $2,000 to $6,000 per month on average. EMM companies offer sales advice and demos to help you determine the solution that is best for your company.