These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
(1-25 of 28) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.…
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource…
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project…
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
Smartsheet is an online project management and collaboration tool. It includes automated alerts, instantaneous updating and sharing across team members, resource management, nested tasks organized in a hierarchy, a Gantt chart view, exportable and automated reports, and integration…
The Widen Collective® is a cloud-based content hub from Widen, an Acquia Company, designed to help marketers efficiently create, manage, distribute, and analyze all forms of marketing content.The vendor states the integrated suite of software applications will enable organizations…
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’…
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and…
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign'…
BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.
LeadData is built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage. This is available with any marketing automation platform synced…
Brandfolder in Denver, Colorado offers their eponymous digital asset management (DAM) platform.
Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines…
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product…
The Welcome Marketing Operations Platform, from Welcome Software (a NewsCred brand) is a marketing work management software designed to elevate team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred…
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement.…
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split…
MARMIND is a Marketing Resource Management platform that enables marketers worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations,…
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
The goal of DGTLsuite, technology from SPS DGTL, a division of Y&L Consulting, is to provide comprehensive, integrated, and simple solutions to digital workflows for businesses of any size. The suite was built as an organic outgrowth of internal business needs and refined in house.…
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to…
The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.
As Omnicom’s data and technology experts, and the developers of Omni, Annalect in New York aims to democratize data insights, so that clients can utilize data to create effective, efficient, and differentiated marketing campaigns.
Enterprise marketing management (EMM) software provides unified marketing processes for an organization. It handles campaign management, project collaboration and oversight, customer experience management, analytics, and resource allocation. EMM platforms help organize and execute cross-channel marketing initiatives, including:
EMM is an umbrella category that also contains three sub-categories of software: Marketing Resource Management (MRM), Digital Asset Management (DAM), and Cross-Channel Campaign Management (CCCM).
An MRM platform is a technology that simplifies the management of otherwise complicated marketing initiatives across many channels. MRM software helps marketing teams plan budgets, create content assets, and report on marketing operations.
DAM software manages digital media files such as photos, audio files, videos, or documents. DAM software speeds the process of finding digital assets.
CCCM software helps manage and execute marketing campaigns across channels. It can be used across all business areas, including but not limited to advertising, direct mail, email marketing, search engine optimization (SEO), and social media marketing.
Enterprise marketing management software helps track customer conversion rates and capture new leads through integrated multi-channel campaigns. Conversely, customer relationship management (CRM) software focuses on storing contact information and helping sales teams manage incoming leads.
Enterprise marketing management software overlaps with marketing automation software. Similar to EMM software, marketing automation platforms manage leads and marketing campaigns across multiple channels (e.g. web, email, and social media).
CRM and marketing campaign automation are both included in most EMM software solutions. Exploring a specific CRM or marketing automation solution is worthwhile if you don’t need comprehensive enterprise-level software.
Enterprise marketing management software often includes the following features:
Before investing in enterprise marketing management (EMM) software, evaluate your enterprise’s needs. Large enterprises involve a complex network of people, projects, and distribution channels.
An EMM solution should be robust, scaled to meet those needs, and offer dedicated support. You’ll also want to evaluate how much time and cost will be necessary to train your staff on how to use the new platform.
An EMM should help manage marketing budgets, analyze campaigns and conversions, and include customer experience management. Security, scalability, and integration with legacy systems are all critical areas to think of as you consider. At a minimum, an EMM software should provide digital asset management (DAM) and content distribution.
Pricing corresponds to the complexity of the solution you choose to implement. Simpler EMM platforms can range between $200 and $900 per month. Complex EMM tools can range between $2,000 to $6,000 per month. Enterprise marketing management vendors offer sales advice and demos to help you determine the best solution for your company.
The top-rated enterprise marketing management platforms include: