Item: Monetate
Rating: 8
Author: Verified User

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

Monetate is used within our company as a solution for both marketing and our User Experience department. It's being used for merchandising solutions on the site by marketing, in particular to build out relevant promotions to customers and easily manage the those promotions, as well as to automate a lot of processes that used to be done manually - so it reduces work load tremendously. For User Experience, we use it to build out different experiences to test on the site to build out an optimized experience specific to the user case.

Pros and Cons

Pros

Very easy to build out "actions." Compared to previous tools we've used, Monetate is very user-friendly, especially in that it doesn't require actually going into the code and inserting anything - Monetate does it via DOM manipulation, etc.
Great geotargeting of merchandising. We do a lot of business internationally, and the products bought there are quite different depending on location - so Monetate's ability to build out recommendations or other merchandising modules that bring up products specific to behavior of others in the geolocation is fantastic.
Very easy to target design changes to mobile. We are segmenting out mobile optimization as a specific action item and being able to target experiences solely for users based on device is a requirement, which monetate does very well.

Cons

Would like to see better segmentation within the reporting section by default. When you build a report and then run it, you can have segmentation - but not within the basic reports that are built in to the system.
As easy as it is to build actions, there are a few solutions that are even easier (with drag and drop functionality, etc.) Would love to see further improvements.

Return on Investment

Reduced marketing merchandising man-hours.
Several positive "wins" for conversion rate based on tests.

Likelihood to Recommend

If it is solely for A/B and multivariate testing, you may find a better specific solution elsewhere - but for a strong tool for building out relevant experiences and testing them for both marketing and UX, it can't be beat.

Using Monetate

Likelihood to Renew

It's doing everything we need from it, and the support has been great as well. Really like the team I'm working with at Monetate. Plus, we've just implemented it and came from a previous implementation from a competitor. As easy as implementation is, I don't really want to go through the process again right away unless necessary.

Evaluating Monetate and Competitors

Alternatives Considered

Monetate is quite a bit farther ahead than Adobe Test & Target as far as usability goes, but Adobe has better reporting and is a better "power-user" tool. Optimizely had a fantastic system for A/B testing, but no merchandising solutions.

Comments

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Great Solution for Marketers and Experience Optimizers