Powerful Tool for Any Website
December 05, 2014

Powerful Tool for Any Website

Justin Liu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

v8

Modules Used

  • LiveTarget

Overall Satisfaction with Monetate

Monetate is currently used by our marketing division to display customized content based on customer behavior as well as AB Test different elements across the site. Being able to display the right content to each customer has allowed for more efficient marketing and effectively lower costs. The AB Testing has been invaluable to increasing overall site performance / engagement.

Pros

  • The ability to build custom actions that allows users to really insert any element/content into your site.
  • Performance reports of each campaign on metrics such as average order value (AOV), conversion rate (CR), Bounce, etc.
  • Monetate devs are constantly providing new tools/content that have proven very useful

Cons

  • Really wish there was some sort of real time reporting rather than having to wait a day for any results.
  • When replacing content on site using Monetate, there is a flash/flicker of the original content which can be seen by anyone. Not desirable but not the worst either.
  • Conversion
  • Improved engagement/site design
  • AOV
I haven't had a chance to use any other tool similar to Monetate
We have been using Monetate for almost 3 years now. The support is always available and they try to really understand the campaigns you are trying to create to find the best possible solutions to your issues.
The most important thing is to opt for a trial run of the UI to see if Monetate is right for your company and if the learning curve is too difficult for the possible users. Other than that, the capabilities of Monetate are very powerful and I would definitely recommend it.

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