Overall Satisfaction with Monetate
Monetate is primarily used in our Production team for multivariate tests requested by our brand and site managers. It also allows us to circumvent IT for many tasks and we occasionally use it as a marketing tool.
- Multivariate Testing
- Marketing Campaigns that are out of scope for marketing and production (circumventing IT and devs)
- Reporting
- Some of the newest tools are a bit unpolished. They are extremely receptive and responsive to feedback though.
- We've had some very successful tests. I'm not going into details, but I will say they provide enough data in their reporting to easily prove what is working where and why.
- It's allowed us to execute content presentations that our normal tools would not allow us to do, and most importantly of all, with out needing valuable IT/dev resources.
We previously used our own in house tools for multivariate testing. We did a pretty good job at it, but the power of Monetate is not comparable.