Item: Monetate
Rating: 9
Author: Verified User

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

The tool is mainly used by our eCommerce Design, Online Marketing and Web Analytics teams. We use Monetate to run marketing campaigns within our site as well as A/B tests on different graphic elements and new HTML/CSS markup. Monetate allows us to make updates instantly to the site without having to put our new content into an IT Release.

Pros and Cons

Pros

As Creative Manager of the Design team, Monetate gives us an enormous amount of flexibility in the way we execute different/new marketing campaigns.
As designers, the new ActionBuilder tool allows us to add new content, show/hide markup and adjust live content by creating our own actions within Monetate. Prior to this tool there was a 2 week turnaround for new actions for us to use. With ActionBuilder, we can create actions as fast as we can conceptualize them.
Monetate also gives us another option in band-aiding any live site issues that may arise. Rather than waiting for updates to go through our normal production cycle, we can instantly create an action and post the updated content live in a matter of minutes, not hours or days.

Cons

One flaw I can see with Monetate is the level of security that is involved. Hypothetically anyone with a login can post anything they'd like on the live site without warning. I understand this will change based on the company and who is allowed to access it, but it is something that has always made me nervous regarding Monetate.

Return on Investment

Just a little, simple thing such as placing badges on product pages that call out unique aspects or offers gave us such a lift in conversion and click-through.
We have run homepage A/B tests that produced significant data letting our team know more specifically how our users preferred to shop our promotions.

Likelihood to Renew

I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.

Likelihood to Recommend

Key question to ask yourself before considering Monetate is how quickly can you or your company make updates to your website. If it takes multiple people and hours of work to append one page or add a graphic banner to a certain page, then Monetate is the perfect tool for you. If you have the ability to make changes to your site straight through your own FTP or CMS, then Monetate may not be as advantageous for you.

Comments

Please log in to join the conversation

A Web Designer's Best Friend