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Monetate Review: "We're new users but mostly happy with it so far."
https://www.trustradius.com/ab-testingMonetateUnspecified7.793101
July 28, 2017

Monetate Review: "We're new users but mostly happy with it so far."

Score 8 out of 101
Vetted Review
Verified User
Review Source

Modules Used
Test & Segment

Overall Satisfaction with Monetate

We use Monetate to customize our site based on known personas within the education sector (teachers, administrators, district buyers) and to market our geographically specific workshops to visitors within range of an event.
  • Easy to use interface.
  • Seamless for the end user.
  • SEO is not affected.
  • Personalized site means greater retention and interest.
  • Doesn't always work with active or JS controlled elements on the site.
  • We use a lot of support hours to implement experiences.
  • We have seen some engagement with our local workshop enrollment but can not measure because most orders are done by PO or phone for those.
  • Not enough direct conversion experiences set up yet to tell if there is a positive impact at this point but it certainly won't hurt engagement!
A/B tests are very easy, almost enough that you have to tell Monetate when you DON'T want to A/B test something. Wish the stats were better though.
Setting up segments and controlling several elements on a page is very tricky to manage. If you want to run multiple experiences on a page and then something has to change in the experience it becomes very hard to alter one thing without changing it in a dozen places. I like the built-in WHO targeting but to set up more complicated segments beyond just New/Returning and geo-targeting is really tough.
My biggest complaint is the reporting. I have no idea how many people see which A/B part of an experience vs click on it and then how many of each convert and what their engagement is. It would be nice if the experiences sent onclick data to Analytics.
We haven't done this yet but it seems easy enough. We're going to put our contact lists up next month. We don't know how that info matches up with the user when they visit the site yet though.
It's great for straightforward swapping and moving of elements and has a nice set of pre-built experiences that make it ready right out of the box. There is also very little setup involved.

We haven't found it that effective for converting for revenue in our market but we are not in a traditional e-commerce business. A normal retail site would see bigger benefits that we do.