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We're new users but mostly happy with it so far.
Updated May 30, 2023

We're new users but mostly happy with it so far.

Erik Ickes | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Test & Segment

Overall Satisfaction with Monetate

We use Monetate to customize our site based on known personas within the education sector (teachers, administrators, district buyers) and to market our geographically specific workshops to visitors within range of an event.
  • Easy to use interface.
  • Seamless for the end user.
  • SEO is not affected.
  • Personalized site means greater retention and interest.
  • Doesn't always work with active or JS controlled elements on the site.
  • We use a lot of support hours to implement experiences.
  • We have seen some engagement with our local workshop enrollment but can not measure because most orders are done by PO or phone for those.
  • Not enough direct conversion experiences set up yet to tell if there is a positive impact at this point but it certainly won't hurt engagement!
It's great for straightforward swapping and moving of elements and has a nice set of pre-built experiences that make it ready right out of the box. There is also very little setup involved.

We haven't found it that effective for converting for revenue in our market but we are not in a traditional e-commerce business. A normal retail site would see bigger benefits that we do.

Monetate Implementation

Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
  • Implemented in-house
  • Knowledge gap for in-house staff new to personalization
  • Tagging and navigation around the program
  • Setting up conversion tracking and ecommerce integrations.

Monetate Training

  • No Training
We were able to learn to use Monetate with help from our implementation manager but I never felt like we nailed the install and integration correctly. Then after a while we lost our support people a few times and it became hard to get Monetate to help us.