Monetate - a great starting point

We have a single point of contact for everything related to Monetate and they are very approachable. However, we have seen quite a few turn over on the Monetate side making it difficult for us to keep a strong relationship with the POC

We leverage in house SMEs

It does not have the flexibility to personalize the variables that we have identified as important during our internal discussions. Most of the time the personalization engine cannot identify a single variable as significant. This makes it very difficult for us to keep using this capability

we have a quarterly meeting set up

It is very easy to set up AB tests based on the overall population and can use improvements in setting up personalized and dynamic segmentation. Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.

Monetate's A/B testing functionality is incredibly useful for optimizing my campaigns. I can effortlessly set up and run experiments to compare different variations of content, layouts, or offers. The platform then provides detailed performance data, allowing me to identify winning variations and refine my strategies accordingly. Monetate's seamless integration with other marketing tools, such as CRM systems or email marketing platforms, streamlines my workflow. I can easily synchronize customer data, leverage past interactions, and create cohesive cross-channel experiences that deliver consistent messaging throughout the customer journey.