Item: Monetate
Rating: 9
Author: Irina Danilova

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

I worked with Monetate as part of the Marketing team. The tool was used by our department only. It allowed to set up customized, location-based banners for the home page informing visitors about changes in the local stores addresses and other changes; to create special promotions and perform A/B testings of their wording; to create and insert sale budges; to add lists of recommended products.

Pros and Cons

Pros

It has great customer segmentation capability
It allows to use html, css, and javascript to create promotions
It has good analytical tools
It is intuitive even for a novice

Cons

Sometimes it is hard to find what you are looking for (for example, how to export data)
The way of specifying pages on which promotion should be displayed could be improved
It is hard to organize promotions

Return on Investment

Increases insight into promotions effect
Increased customer satisfaction via improving their knowledge about stores changed hours and locations
More precisely targeted marketing

A/B Testing

Monetate provides great tools to both create A/B test promos and evaluate their rezults.

Segmentation & Experience Testing

I really liked Monetate's ability to segment users by their location (the most relevant criteria for our company). When I worked with the tool we were gradually switching users of company's website from the version running on one CMS to another one, and presenting them with the properly looking promotions at the right spot on the page was extremely important.

Machine Learning Capabilities

I am giving this neutral rating simply because I never dealt with this option.

Analytics & Reporting

Monetate has great set of tools to analyze performance of promotions, including ability of visualization of user activity in time, total revenue generated, etc.

Data Integrations

In case of our company, the process of updating stores information was a bit cumbersome. First you would download an Excel file, do the updates and upload it again. Then, you would have to send an email to Monetate people with all the changes made, because they have a second database that has to be updated, and there is no "public" access to it.

Likelihood to Recommend

Monetate is a great tool when you need to run a promotion and analyze it's performance. It is also very good (although a bit time consuming) in building lists of related products or displaying information that is location-specific.

Using Monetate

Usability

Overall it is a very useful and intuitive tool that allows to perform a variety of marketing tasks.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Specifying a target audience
Specifying products to add badges to
Scheduling promotions

Difficult Tasks

Specifying pages where the promotion or badges should appear

Comments

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Good tool for creating promotions, adding badges to the products and create a lis of relevant items

Modules Used