Very good tool overall
May 24, 2019

Very good tool overall

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Testing and Optimization
  • Customer Segmentation & Targeting
  • Personalization

Overall Satisfaction with Monetate

Monetate is being used by our web team to conduct A/B testing and personalize the website for specific user segments. We also use it to be reactive with customer messaging.
  • Ability to get experiences immediately online.
  • Ability to compare multiple metrics for A/B testing.
  • Ability to duplicate experiences.
  • Custom events are not easy to use and don't get copied while duplicating experiences.
  • When opening different experiences/actions in different tabs, all tabs switch to the same action/experience
  • Impossible to track custom event on added element (added through Test version) with Inspector before experience is actually live.
  • Differences between experience types (Majority fit vs standard A/B etc is not very clear in the interface. Inexperienced users sometimes choose the wrong experience type as a consequence.
  • Bounce rate sounds sometimes incorrect. The experiment has a bigger bounce rate 90% of the time.
  • Lack metrics such as Exit rates and Median order value.
  • Monetate helps us prioritize developments and build development cases with numbers.
The team is reactive and eager to provide solutions.
Not too complicated.
Good to put content/changes immediately online. Good at A/B testing metrics analysis.