Very good tool overall
May 24, 2019
Very good tool overall

Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Testing and Optimization
- Customer Segmentation & Targeting
- Personalization
Overall Satisfaction with Monetate
Monetate is being used by our web team to conduct A/B testing and personalize the website for specific user segments. We also use it to be reactive with customer messaging.
Pros
- Ability to get experiences immediately online.
- Ability to compare multiple metrics for A/B testing.
- Ability to duplicate experiences.
Cons
- Custom events are not easy to use and don't get copied while duplicating experiences.
- When opening different experiences/actions in different tabs, all tabs switch to the same action/experience
- Impossible to track custom event on added element (added through Test version) with Inspector before experience is actually live.
- Differences between experience types (Majority fit vs standard A/B etc is not very clear in the interface. Inexperienced users sometimes choose the wrong experience type as a consequence.
- Bounce rate sounds sometimes incorrect. The experiment has a bigger bounce rate 90% of the time.
- Lack metrics such as Exit rates and Median order value.
- Monetate helps us prioritize developments and build development cases with numbers.
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