TrustRadius
Easy tool for a beginner in the industry
https://www.trustradius.com/ab-testingMonetateUnspecified8.7122101
Autumn Smart profile photo
May 25, 2019

Easy tool for a beginner in the industry

Score 9 out of 101
Vetted Review
Verified User
Review Source

Modules Used

  • Testing and Optimization
  • Customer Segmentation & Targeting
  • Personalization

Overall Satisfaction with Monetate

Monetate is being used to display promotional content across the site through personalization to different user segments. It is also used to create tests that will optimize the user journey, both blanket tests and more segment-based testing, with future plans to use the individual fit tests.
  • Easy to use.
  • Tests are easily customizable within the tool, through the html, css, and js boxes.
  • An excellent support system, either through Monetate support or through our contact with the account managers.
  • The analytics is known to be 5% invalid when compared to GA, especially monetary measurements.
  • Provide more in-depth analysis for tests.
  • The AI tool should be able to better recognize smaller differences.
  • Good increase in conversion rate on specific tests.
  • Good increase on "add to bag" for specific tests.
  • Good decrease of our bounce rate.
Monetate allows us to give specific customers discounts, as well as target non-credit customers to advertise credit, as these are the customers who are the most valuable.
Friendly and informative people who come into the office, who give us a whole day to book in sessions around topics.
It's very easy to use. However, we sometimes have to search for information on key metrics.
When building tests that would benefit google shopping customers, Monetate is good because it can specifically target this customer base to help optimize their specific journey.