Item: Monetate
Rating: 8
Author: LAURIE ASTOR

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

We are using Monetate within the E-commerce team to improve the overall user experience and build a business case with actual numbers. We also use it to better understand our customers and optimize their journey online.

Pros and Cons

Pros

Training
Account support
Ease of use
DIY tests

Cons

Exit feedback tool.
Clarification on the KPIs tracked on each experience.
Impact of results of experiences ran simultaneously on the same pages.
Social proof options.

Return on Investment

Improve UX.
Be more reactive and support trade.
Build a business case with real data.
Liaise with different departments and countries & share findings.

Support Rating

Monetate teams are really reactive and support when needed.

Usability

We would have expected to be able to build more tests internally but the support is great, so we are less limited.

Likelihood to Recommend

Monetate is ideal for quick or advanced A/B testing online and uses specific data collection to target the right audience with the right experience. Supporting trade day to day or, building a business case for future projects. This helps with project priorities and making decisions based on data. Linking data to your analytics tool can be challenging so it needs to be kept in mind for the findings you want to get out of the experiences you are running.

Comments

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Don't assume. A/B test and Make decisions based on data

Modules Used