Don't assume. A/B test and Make decisions based on datahttps://www.trustradius.com/ab-testingMonetateUnspecified8.71221012019-05-27T19:17:15.918Z
May 27, 2019
Don't assume. A/B test and Make decisions based on data
Score 8 out of 101
- Testing and Optimization
Overall Satisfaction with Monetate
We are using Monetate within the E-commerce team to improve the overall user experience and build a business case with actual numbers. We also use it to better understand our customers and optimize their journey online.
- Improve UX.
- Be more reactive and support trade.
- Build a business case with real data.
- Liaise with different departments and countries & share findings.
We would have expected to be able to build more tests internally but the support is great, so we are less limited.
Monetate is ideal for quick or advanced A/B testing online and uses specific data collection to target the right audience with the right experience. Supporting trade day to day or, building a business case for future projects. This helps with project priorities and making decisions based on data. Linking data to your analytics tool can be challenging so it needs to be kept in mind for the findings you want to get out of the experiences you are running.