TrustRadius
Don't assume. A/B test and Make decisions based on data
https://www.trustradius.com/ab-testingMonetateUnspecified8.7122101
LAURIE ASTOR profile photo
May 27, 2019

Don't assume. A/B test and Make decisions based on data

Score 8 out of 101
Vetted Review
Verified User
Review Source

Modules Used

  • Testing and Optimization

Overall Satisfaction with Monetate

We are using Monetate within the E-commerce team to improve the overall user experience and build a business case with actual numbers. We also use it to better understand our customers and optimize their journey online.
  • Training
  • Account support
  • Ease of use
  • DIY tests
  • Exit feedback tool.
  • Clarification on the KPIs tracked on each experience.
  • Impact of results of experiences ran simultaneously on the same pages.
  • Social proof options.
  • Improve UX.
  • Be more reactive and support trade.
  • Build a business case with real data.
  • Liaise with different departments and countries & share findings.
This gives us the opportunity to work locally and align with global objectives.
Monetate teams are really reactive and support when needed.
We would have expected to be able to build more tests internally but the support is great, so we are less limited.
Monetate is ideal for quick or advanced A/B testing online and uses specific data collection to target the right audience with the right experience. Supporting trade day to day or, building a business case for future projects. This helps with project priorities and making decisions based on data. Linking data to your analytics tool can be challenging so it needs to be kept in mind for the findings you want to get out of the experiences you are running.