Great for A/B testing but prior coding experience is a major asset.
Updated July 17, 2023
Great for A/B testing but prior coding experience is a major asset.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Testing and Optimization
- Customer Segmentation & Targeting
Overall Satisfaction with Monetate
We primarily use Monetate for A/B testing and PDP personalization. We have found Monetate helpful in testing new layouts on our home pages.
Pros
- Customer Segmentation and Targeting.
- Very Customizable in its capabilities.
- High-level reporting.
Cons
- Very HTML-heavy in some aspects.
- HTML module selector is not always accurate.
- Masking can be difficult to figure out.
- Improvement in bounce rate.
We primarily used Monetate for A/B testing. The impact was very beneficial towards out web design process. It allowed us to test different versions of our homepage and PDPs to see which version drove sales with our consumers and how they were interacting with each version.
Do you think Monetate delivers good value for the price?
Yes
Are you happy with Monetate's feature set?
Yes
Did Monetate live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Monetate go as expected?
I wasn't involved with the implementation phase
Would you buy Monetate again?
Yes
Comments
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