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Great for A/B testing but prior coding experience is a major asset.
Updated July 17, 2023

Great for A/B testing but prior coding experience is a major asset.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Testing and Optimization
  • Customer Segmentation & Targeting

Overall Satisfaction with Monetate

We primarily use Monetate for A/B testing and PDP personalization. We have found Monetate helpful in testing new layouts on our home pages.
  • Customer Segmentation and Targeting.
  • Very Customizable in its capabilities.
  • High-level reporting.
  • Very HTML-heavy in some aspects.
  • HTML module selector is not always accurate.
  • Masking can be difficult to figure out.
  • Improvement in bounce rate.
They are great and super helpful any time there are questions. Our rep understood that many team members were not comfortable with the tool, so he found a way to use a budget for training hours. Very responsive and have not had any issues with customer support.
Very good - a little inconvenient as those who did our training lived in the UK so time for training was not very open, however, the training was very high level and they were able to give suggestions on use cases on our website.
Some personalization is still very HTML heavy so it can be tricky depending on what you are trying to test. For basic A/B testing, it is pretty easy to use.
The vendor was very easy to work with. Our customer support rep reached out to us when he realized we were not using the product to it's full capability due to lack of knowledge of the product. He this offered to us some of our support hours to go towards training sessions so that we could get better value out of the products. The support hours were very helpful and allowed us to gain a better understanding on the benefits of the product
We primarily used Monetate for A/B testing. The impact was very beneficial towards out web design process. It allowed us to test different versions of our homepage and PDPs to see which version drove sales with our consumers and how they were interacting with each version.

Do you think Monetate delivers good value for the price?

Yes

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Monetate go as expected?

I wasn't involved with the implementation phase

Would you buy Monetate again?

Yes

Monetate is great if you already have an understanding of HTML and CSS. In that case, it can be very useful and customizable on a brand-by-brand base. However, it is a bit tricky for those who do not have previous HTML and CSS experience to pick up.