Great Backlink Management Tool within Moz
February 27, 2020

Great Backlink Management Tool within Moz

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Moz Link Explorer (formerly Open Site Explorer)

Moz Link Explorer is a great tool for assessing a website’s top pages in terms of inbound links, the website’s overall backlink profile, the number and quality of linking domains, the types of anchor texts used to link to the website, as well as similar links between the website and competitors' websites. It’s a good SEO tool.


  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.


  • It would be helpful to incorporate an in-app messaging tool for removing spammy links. After the links are added to a tracking list, this messaging tool can be used to reach out to websites to remove spammy links. And all of the progress will be tracked within Link Explorer.
  • I used the tool to help identify spammy links and create disavow files.
I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
I’m not qualified to give a rating for this because I’ve never used support specifically for Moz Link Explorer. On the site there are “what’s new” and “help” sections to help those who need further assistance. Also there is a ton of great content regarding SEO and backlinks on the Moz website.

Do you think Moz Link Explorer delivers good value for the price?

Not sure

Are you happy with Moz Link Explorer's feature set?


Did Moz Link Explorer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Moz Link Explorer go as expected?


Would you buy Moz Link Explorer again?


If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

Moz Link Explorer Feature Ratings

Backlink management
SERP ranking tracking
Not Rated
Page grader
Competitive analysis
Site audit / diagnostics
Task management
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated


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