I miss Open Site Explorer
Scott Walker | TrustRadius Reviewer
February 18, 2020

I miss Open Site Explorer

Score 1 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Open Site Explorer

We used Open Site Explorer to gain valuable SEO information for our clients. The tool was fantastic to get an overview of the sites linking to your website (or web page) and get valuable metrics like a Page or Site Authority number. It also gave SEOs a game plan on what to work on to get the site better searchable performance. Removing spam links, building authoritative links, expanding content or getting better authority scores, finding and removing broken links, etc.
  • Estimating Page Authority and Site Authority
  • Listing Linking Domains and Pages
  • It was outdated
  • It featured many disproven metrics
  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
When it still existed, Open Site Explorer was one of, if not the, best freemium SEO tools. Not only did its free-tier offer amazing insights and data for SEO strategy, but its paid program offered additional resources for SEO. I think it worked better than Screaming Frog because it didn't live on your machine and thus was a cloud tool. Its interface was fresher than some of the other tools. And, before it was replaced, it was probably the most authoritative tool for SEO testing and evaluating.
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

Do you think Moz Link Explorer (formerly Open Site Explorer) delivers good value for the price?

Yes

Are you happy with Moz Link Explorer (formerly Open Site Explorer)'s feature set?

Yes

Did Moz Link Explorer (formerly Open Site Explorer) live up to sales and marketing promises?

Yes

Did implementation of Moz Link Explorer (formerly Open Site Explorer) go as expected?

Yes

Would you buy Moz Link Explorer (formerly Open Site Explorer) again?

Yes

As much as I'd love to recommend Open Site Explorer, Moz has discontinued the program and replaced it with Link Explorer. Though Link Explorer offers some of the same information and has more updated metrics, the old Open Site Explorer also gave more site-wide information that was useful for meta analysis and competitive metrics.

Moz Link Explorer Feature Ratings

Keyword analysis
7
Backlink management
10
SERP ranking tracking
5
Page grader
6
Competitive analysis
7
Site audit / diagnostics
10
Site recommendations
5
Task management
5
Local SEO
4
Social SEO
9
Mobile SEO
4
Global SEO
10
Multi-domain support
10