Most customizable marketing automation solution available
Christine Magnuson | TrustRadius Reviewer
Updated September 30, 2015

Most customizable marketing automation solution available

Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Contacts
  • Campaigns
  • Email
  • Forms
  • Assets
  • Segmenting
  • Reporting

Overall Satisfaction with Net-Results

Net-Results is integrated with our website to allow us to target our marketing campaigns. It is used primarily by our marketing department, but others in the organization use it to view user activity. We sell a very wide variety of machinery and equipment. We are constantly adding new items to our website and we need to know who is looking at them so that we can target market to them. Without Net-Results, we would be unable to identify users interested in certain types of equipment and nurture them through to purchase at auction.
  • Customization: No other marketing automation software company was willing to work with our website developer to build custom APIs that automatically create lists and manage their membership through user website activity.
  • Nurturing campaigns: Automatically follow up with users who click emails, visit certain pages, complete forms, etc.
  • Segmenting: Powerful engine for selecting groups or users based on wide range of criteria.
  • Customer Support: Excellent, responsive immediately, friendly and smart!
  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
  • Our email open and click rates have increased as a result of our better ability to target the right audience.
  • Our ability to track engagement has enabled us to improve content.
  • We have seen an increase in the number of registrants per auction as a result of better marketing.
  • Blue Hornet,Constant Contact,Strongmail
Net-Results was far more customizable and able to integrate with our website than any other solution. It is more intuitive than Strongmail and more powerful than Constant Contact. Blue Hornet didn't offer this level of integration.
If you are looking for the ability to customize a solution, you won't find better support. If you have a need for complex segmenting, it's also perfect. If you send a large volume of email, they are very affordable. If you have very complex forms, you may need to supplement, but that has been an easy workaround for us (Formstack works).

Net-Results Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
2
Mobile optimization
8
Email deliverability
9
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
9
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
10