Item: Quid
Rating: 10
Author: Ryan Rasmussen

Overall Satisfaction with NetBase

Use Cases and Deployment Scope

NetBase has grown into a terrific platform for both brands and their agencies who're focused on speed to insight.

Pros and Cons

Pros

Strong Natural Language Processing (NLP), on par with Crimson Hexagon.
Dynamic topic/profile creation system that makes it easy to refine queries on-the-fly.
Pace of updates to the system, and communication of those updates, demonstrates a clear focus on innovation and continuous improvement not seen in most alternatives.

Cons

Dashboard configuration can become a daunting task - add more templates that simplify the process for new users.

Return on Investment

Reduces labor cost for performing social media analysis by hand.

Alternatives Considered

Radian6,Sysomos,Crimson,Buzzmetrics,Brandwatch

NetBase's clear differentiation is the speed to insight and quality of their NLP/Sentiment analysis.

Likelihood to Renew

It's a best-in-class solution right now.

The most important question to consider in advance of choosing NetBase is whether your needs are for deep insights based upon trend-level data (go with NetBase), or data collection for use in quantifying posts, tweets, threads for measurement of a campaign (go with alternatives).

Quid Feature Ratings

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Choose NetBase for speed-to-insight