Choose NetBase for speed-to-insight
Ryan Rasmussen | TrustRadius Reviewer
March 27, 2015

Choose NetBase for speed-to-insight

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with NetBase

NetBase has grown into a terrific platform for both brands and their agencies who're focused on speed to insight.
  • Strong Natural Language Processing (NLP), on par with Crimson Hexagon.
  • Dynamic topic/profile creation system that makes it easy to refine queries on-the-fly.
  • Pace of updates to the system, and communication of those updates, demonstrates a clear focus on innovation and continuous improvement not seen in most alternatives.
  • Dashboard configuration can become a daunting task - add more templates that simplify the process for new users.
8 - Research analysts
  • Reduces labor cost for performing social media analysis by hand.
  • Radian6,Sysomos,Crimson,Buzzmetrics,Brandwatch
NetBase's clear differentiation is the speed to insight and quality of their NLP/Sentiment analysis.
It's a best-in-class solution right now.
The most important question to consider in advance of choosing NetBase is whether your needs are for deep insights based upon trend-level data (go with NetBase), or data collection for use in quantifying posts, tweets, threads for measurement of a campaign (go with alternatives).

NetBase Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
9
Broad channel coverage
8
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
6
Campaigns and promotions
6
Twitter
10
Facebook
10
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
9
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated