NetBase: the customizeable experience
August 14, 2015
NetBase: the customizeable experience
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with NetBase
My team uses Netbase to conduct social listening research for various healthcare clients. Netbase provides qualitative and quantitative data that was use to gather insights on brands, patients, advocacy groups, influencers, and more. Each report includes actionable recommendations based on these insights, that we use for tactical planning, content strategy, and other aspects of marketing.
- We love NetBase because it is completely customizeable. In the healthcare space, we need to present data differently than other consumer goods. NetBase allows us to present data how we want to, change the "sentiment" of words, customize the word clouds to our needs, etc.
- We have very different needs in the healthcare space than other consumer products. Sometimes we are looking for patient insights on a very rare disease, sometime it may be brand perceptions, sometimes it may be activity surrounding an "awareness day," etc. This requires us reading many of the actual posts. Unlike other services, NetBase allows us to read many of the posts, and also helps us organize the posts so we can read them easily and efficiently.
- NetBase customer service has always been very responsive and helpful. I can count on them to answer my questions in a thorough and timely manner.
- NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
- I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
- We find a lot of repeats of the same exact posts, which seems odd and skews the data.
25 - Account planning and the emerging digital group have direct access to NetBase. The account management group sees our results.
- More insightful tactical plans which allows us to appear smarter to clients
- Increased scopes of work as we sell in more tactics
- We can sell in social listening, rather than our clients purchasing it elsewhere
Meltwater took too long to load whenever you had to change keywords, their customer service was not very responsive, and their interface was not very customizeable. We decided to search for a new software company and we invited many companies to present. We selected Netbase after a free trial for reasons stated earlier.