Netbase - A Swiss-Army-Knife Solution for Social Monitoring
April 14, 2016

Netbase - A Swiss-Army-Knife Solution for Social Monitoring

Kyle Randolph | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

Netbase is a tremendously useful social listening/monitoring tool that we use for all aspects of modern digital marketing. In new business pitches, Netbase allows us to quickly understand the demographic space a brand might operate, allowing us to being ideating around possible creative ideas that will resonate with that particular audience. When business is won, Netbase is used to monitor social communications allowing for creative decisions to be informed as well as allowing us to monitor the resonant impact of content that we create. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks or other fire drills.
  • Easy and flexible query writing.
  • Flexility in data sources. Firehouse can be turned on for extra granularity in analysis.
  • Dashboards with scheduled email summaries allow for automated monitoring, simplifying repetitive asks.
  • Limited historial data.
  • Lacks visualization flexibility of other listening tools (ability to change colors, limited chart types, etc).
  • UI can be somewhat unintuitive and inconsistent. Some options that are up front in some scenarios are hidden behind menus in others.
16 - Analytics and Insights departments.
  • Quick turnaround for analysis
  • Less analyst hours spent on silly asks
NetBase is a great general purpose listening tool.

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