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Synthesio Social Intelligence Suite

Synthesio Social Intelligence Suite

Overview

What is Synthesio Social Intelligence Suite?

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human…

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Recent Reviews

TrustRadius Insights

Synthesio's Social Intelligence Suite has proven to be an invaluable tool for digital marketing departments, enabling them to efficiently …
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Great Value

8 out of 10
November 18, 2019
Incentivized
Synthesio is mostly used by the Corporate Communications department to do crisis listening over social media. However, we are expanding to …
Continue reading
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Pricing

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Synthesio

$1,200.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Synthesio Social Intelligence Suite?

Synthesio Social Intelligence Suite Video

Synthesio Social Intelligence Suite

Synthesio Social Intelligence Suite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.

Brandwatch, Salesforce Marketing Cloud Social Studio (retiring), and Social Data Intelligence SM2 are common alternatives for Synthesio Social Intelligence Suite.

The most common users of Synthesio Social Intelligence Suite are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(20)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Synthesio's Social Intelligence Suite has proven to be an invaluable tool for digital marketing departments, enabling them to efficiently monitor and respond to discussions about their organizations. Users have reported that the software has allowed them to maintain a comprehensive understanding of their brand's reputation in real-time. By tracking customer sentiments on a global scale, marketing teams are able to effectively manage both positive and negative feedback, fostering better customer relations.

Additionally, Synthesio has been lauded by Corporate Communications departments for its ability to facilitate crisis listening over social media. This functionality has played a crucial role in helping organizations respond promptly to potential issues, ensuring that any emerging concerns are addressed in a timely manner. Brands within the financial services industry have also found value in Synthesio's social media monitoring capabilities. By gaining insight into consumer perceptions and evaluating their standing among competitors, they have been able to make informed decisions based on the data provided by the software.

Furthermore, Synthesio is widely regarded as a useful tool for tracking media coverage of companies on a global scale. This feature allows organizations to stay informed about their mentions in the press and address any arising concerns swiftly. The software has also been instrumental in building strong social media presence and increasing global brand awareness. By generating ideas and insights, it has helped marketing teams develop effective social media strategies and engage with their target audience more effectively.

In addition to these core use cases, Synthesio has proven valuable for expanding knowledge about competitors and clients. Users appreciate its ability to provide a better understanding of competitors' social activity and identify key trends or patterns in the market. This insight allows organizations to stay competitive and make well-informed decisions.

The usefulness of Synthesio's Social Intelligence Suite has resulted in its adoption by various departments within organizations. Recognizing its value in social media monitoring and reputation management, users from different teams have found ways to leverage the software's features to meet their specific needs effectively.

Useful HashTag Tracking: Several users have found the HashTag Tracking feature to be highly beneficial for pre and post-event data analysis. They appreciate its ability to track brand mentions and filter out extraneous noise, providing valuable insights and enabling effective monitoring of consumer engagement.

Efficient Filters for Refining Search: Many reviewers have praised the ability to set up filters for multiple topics and keywords in Synthesio. This feature allows them to refine their search and focus on pulling in mentions that are most relevant, saving time and effort in the process.

Effective Social Listening Capabilities: A number of users have been impressed with Synthesio's social listening capabilities. They find it effective in aggregating brand mentions from various sites and platforms, helping them monitor their social accounts' hygiene and ensuring brand safety.

Inaccurate Sentiment Analysis: Some users have expressed dissatisfaction with the accuracy of Synthesio's sentiment data. They feel that the software's analysis of sentiment needs improvement, indicating a lack of confidence in the reliability of the provided data.

Limited Filtering Capabilities: Several reviewers have mentioned their frustration with the inability to filter out all mentions related to specific arenas associated with their business. This suggests that Synthesio's filtering capabilities are lacking and may not fully meet the needs of users who want to exclude certain topics or industries from their analysis.

Difficult Navigation and User Interface: Users have found navigating within Synthesio's software to be challenging. They suggest that the user interface is not intuitive, which can hinder their ability to efficiently use and explore the platform.

Attribute Ratings

Reviews

(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used Synthesio for the brand's needs. It was mostly when it became compulsory for the brand to have a strong social media impact and presence. Social media monitoring is getting really important for brands who focus on consumers & their complaints. We were looking for a tool that can help us resolve this issue.
  • Social Listening
  • Social media monitoring
  • Social accounts hygiene
  • Brand safety & health
  • Consumer engagement
  • It really works well. It provides an overall marketing solution like other tools in the market.
  • Cost should be a little bit decreased as it is a big pain point for brand managers to go with a tool with high costs.
  • Synthesio has a lot of potentials but the sales reps were not good at selling it. I think it only happened to me, maybe others may have not faced this problem.
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
Alison Walkley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is being used by the digital marketing department to monitor what is being said about the bank so we can either respond or simply be aware of our reputation. We also monitor our competitors to be aware of our standing from a consumer standpoint in the industry of financial services.
  • Aggregating brand mentions.
  • Filtering out extraneous noise.
  • Pulling in mentions from multiple sites and platforms.
  • Filter setup for multiple topics and keywords.
  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
Synthesio is one of the best social listening tools I’ve worked with. It has the ability to set up numerous filters depending on what you want to report on, and then to dive deep into that data. If you’re monitoring your brand or company, your competition, or trending topics, you’ll have an easy go of it with this tool.
November 18, 2019

Great Value

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Synthesio is mostly used by the Corporate Communications department to do crisis listening over social media. However, we are expanding to other departments as they see the value.
  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
  • The dashboards are just ok. I think there could be a lot of improvement on the visual look of the dashboards. That being said, if you're just into the data. It works great.
Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Synthesio to track the negative and positive sentiments about the company. It's used by the marketing team globally. It helps us track what customers are saying. It helps us to track media coverage of our company globally and address the issues. It helps us in getting the ideas for building our brand globally and to be aware. It also helps in increasing our knowledge about competitors and our clients' social activity. It is a very useful tool.
  • User friendly modules
  • Easy to use
  • Interactive data charts
  • No option to choose time
  • Difficult navigation
  • Expensive
If you wish to track daily news and your presence on different social media [platforms] in one place then I would recommend Synthesio. This tool is very easy to use and understand. You can track and take corrective action on the negative statements being made on different social channels in different regions.
Basil C. Puglisi, M.P.A. | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • HashTag Tracking - Pre Event, Post Event Data Analysis
  • Infographic Designs.
  • Customer Service.
  • Realtime data at events.
Be clear about what you want to track and why, Synthesio did a great job helping eliminate data that was not relevant to our needs, but we needed to be clear about that when we started. Work with the representative and ask that they too provide a report when using it for a large scale campaign or event.
November 09, 2013

Synthesio Review

Score 8 out of 10
Vetted Review
Verified User
  • Synthesio is great at timely feedback and is always there to answer any questions.
  • The data is pretty clean and not filled with a ton of spam.
  • If you're in a DIY dashboard, the amount of data can sometimes be an issue. Meaning, there's areonly so many conversations you can pull back.
- What are you hoping to gain by using a social listening tool?
- What are you trying to uncover or learn through social listening?
- Are you interested in understanding where all the conversations are coming from? Who are the biggest influences or driving most of the conversations?
- Is there a specific time frame or project that you're interested in using social listening for?
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