- Synthesio is great at timely feedback and is always there to answer any questions.
- The data is pretty clean and not filled with a ton of spam.
- If you're in a DIY dashboard, the amount of data can sometimes be an issue. Meaning, there's areonly so many conversations you can pull back.
- What are you trying to uncover or learn through social listening?
- Are you interested in understanding where all the conversations are coming from? Who are the biggest influences or driving most of the conversations?
- Is there a specific time frame or project that you're interested in using social listening for?
Synthesio Scorecard Summary
Synthesio is a French company offering both monitoring and engagement tools. Competes with the major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.