Synthesio Reviews

15 Ratings
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Score 8.6 out of 100

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Reviews (1-5 of 5)

Alison Walkley | TrustRadius Reviewer
December 04, 2019

Highly recommended for social listening

Score 10 out of 10
Vetted Review
Verified User
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It is being used by the digital marketing department to monitor what is being said about the bank so we can either respond or simply be aware of our reputation. We also monitor our competitors to be aware of our standing from a consumer standpoint in the industry of financial services.
  • Aggregating brand mentions.
  • Filtering out extraneous noise.
  • Pulling in mentions from multiple sites and platforms.
  • Filter setup for multiple topics and keywords.
  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
Synthesio is one of the best social listening tools I’ve worked with. It has the ability to set up numerous filters depending on what you want to report on, and then to dive deep into that data. If you’re monitoring your brand or company, your competition, or trending topics, you’ll have an easy go of it with this tool.
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Anonymous | TrustRadius Reviewer
November 18, 2019

Great Value

Score 8 out of 10
Vetted Review
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Synthesio is mostly used by the Corporate Communications department to do crisis listening over social media. However, we are expanding to other departments as they see the value.
  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
  • The dashboards are just ok. I think there could be a lot of improvement on the visual look of the dashboards. That being said, if you're just into the data. It works great.
Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c
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Anonymous | TrustRadius Reviewer
January 16, 2018

Synthesio makes social listening easier

Score 7 out of 10
Vetted Review
Verified User
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We use Synthesio to track the negative and positive sentiments about the company. It's used by the marketing team globally. It helps us track what customers are saying. It helps us to track media coverage of our company globally and address the issues. It helps us in getting the ideas for building our brand globally and to be aware. It also helps in increasing our knowledge about competitors and our clients' social activity. It is a very useful tool.
  • User friendly modules
  • Easy to use
  • Interactive data charts
  • No option to choose time
  • Difficult navigation
  • Expensive
If you wish to track daily news and your presence on different social media [platforms] in one place then I would recommend Synthesio. This tool is very easy to use and understand. You can track and take corrective action on the negative statements being made on different social channels in different regions.
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Basil C. Puglisi, M.P.A. | TrustRadius Reviewer
November 18, 2013

Synthesio delivers Data Analysis with Visual Reports & great customer service

Score 8 out of 10
Vetted Review
Verified User
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  • HashTag Tracking - Pre Event, Post Event Data Analysis
  • Infographic Designs.
  • Customer Service.
  • Realtime data at events.
Be clear about what you want to track and why, Synthesio did a great job helping eliminate data that was not relevant to our needs, but we needed to be clear about that when we started. Work with the representative and ask that they too provide a report when using it for a large scale campaign or event.
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Anonymous | TrustRadius Reviewer
November 09, 2013

Synthesio Review

Score 8 out of 10
Vetted Review
Verified User
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  • Synthesio is great at timely feedback and is always there to answer any questions.
  • The data is pretty clean and not filled with a ton of spam.
  • If you're in a DIY dashboard, the amount of data can sometimes be an issue. Meaning, there's areonly so many conversations you can pull back.
- What are you hoping to gain by using a social listening tool?
- What are you trying to uncover or learn through social listening?
- Are you interested in understanding where all the conversations are coming from? Who are the biggest influences or driving most of the conversations?
- Is there a specific time frame or project that you're interested in using social listening for?
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About Synthesio

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.

A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.

Customers are large, particularly French, brands.

Synthesio Competitors

Synthesio Technical Details

Operating Systems: Unspecified
Mobile Application:No