A strong, easy tool to keep your finger on the pulse of your brand's social media efforts!
Overall Satisfaction with NetBase
NetBase is a very useful tool that we use for a great range of our clients and to many different ends. We commonly use NetBase in business pitches, as it allows us to understand the demographic the brand may be targeting, as well as helps determine whether there is a market for our product. We've used it to assist in the creative ideation process, so as to arrive at a creative solution by means of actionable data. Aside from that, we also use NetBase to provide day to day analysis of our clients' social performance and to detect any issues in real-time. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks.
Pros
- User-friendly query writing
- Firehose can be turned on and off
- Overlapping of topics and themes makes for in-depth analysis
Cons
- Sentiment analysis cannot detect sarcasm or bots sometimes
- Limited historical data, especially for Instagram
- No Image Recognition
15 - Analytics and Insights
Crimson has a better query writing feature but NetBase has a better interfase
- ROI
- Landed pitches
Comments
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