NetBase | Feature rich and deep insights
Ted Tagalakis | TrustRadius Reviewer
Updated April 08, 2016

NetBase | Feature rich and deep insights

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with NetBase

We use NetBase to assist in solving a variety of business problems. To name a few items, the solution is used for social monitoring and intelligence for clients, new business development insights, and we have used it for advising on crisis management. NetBase provides us with not just a quantitative understanding of a business problem, but a qualitative analysis. The product's NPL engine is excellent in understanding net sentiment as well as themes, competitive brands, and relevant authors. Additionally, the platform not only identifies the geography of a conversation on the macro level, it drills down into the city/DMA level. Automated alerts for client topics ensure that a lifeguard is always on duty to keep an eye (or an ear) on the conversation.
  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
  • The product is awesome and its really hard to find a weakness as the product development team is kicking out enhancements almost on a monthly basis.
4 - NetBase is used by our analytics department, media department, new business team, social team, and the creative team.
In my opinion, NetBase is a superior product to the competitive products that we have either used or evaluated. NetBase has better features, better data, and great support.
  • We've had tremendous success increase social media campaigns by over 200% for our clients.
  • We have been able to give accurate intelligence in critical crisis management scenarios and assist in vital communications.
  • The platform has also brought faster insights to the creative process.
When social intelligence is crucial and you want serious insights, then NetBase is the solution.

NetBase Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
10
Broad channel coverage
10
Content planning and scheduling
Not Rated
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
Not Rated
Google+
Not Rated
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
10

Using NetBase

2 - Social media analyst and business intelligence team lead
  • Crisis management
  • New product development/launch
  • Insights for creative development
  • Insights for campaign management
  • Brand health analysis
  • Trade show analysis
  • Geographical enhancement of paid search campaigns
  • New business development
  • Product persona development
Great features, solid insights, and a robust product development cycle keep the product on the leading edge of social intelligence tools.

Evaluating NetBase and Competitors

Yes - Radian6. Product was dated and not as effective.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
Product features were huge. Most social intelligence tools offer a decent amount of initial features. NetBase offered historical data and a stable of features, however the new product development cycle is unbelievably fast. The product evolves quickly and with relevance.
I wouldn't change a thing.

NetBase Implementation

We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Change management was minimal

NetBase Support

Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - Our NetBase team takes care of everything we need quickly and efficiently. There has never been a need for premium support.
Yes, there has been more than one time.

We had a client experience a crisis and the NetBase team pitched in after hours and on a weekend to ensure that we had monitoring up to speed and that we weren't having any issues.

Using NetBase

It is by far, the easiest interface to use and offers a vast array of valuable features.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Topic setup
  • Conversational analysis
  • Sentiment analysis
  • Theme analysis
  • Competitor review

NetBase Reliability

NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!