Oktopost Perfection!
Overall Satisfaction with Oktopost
Oktopost has made our social media program execution possible utilizing the least amount of resources possible and yielding a very high level of returns. It's usage is intuitive and constantly being tweaked (improved) in a common sense approach. Oktopost allows us to use it as a shotgun or with surgical precision. The program allows us to meet the goals of specific programs without the resources "other" competitive programs require. I have found the customer service to be responsive and actually really nice people (I don't get that feeling from most company's customer service people who usually are reading from a script). The program does exactly what I want it to do at a price that I feel is fair.
Pros
- LinkedIn group submittal
- Tracking conversations and a dashboard to respond rather than searching and hunting to make responses
- Good customer support
Cons
- Make Google (G+) allow personal submitals through Oktopost. Let me make this clear, this is NOT an Oktopost problem, this is a Google problem!! But I put this down here because it is the only missing link to creating a total social media tool kit.
- When I first started there were very few support documents and learning resources. I think I was one of the first to sign up. Since then they have clearly been working on filling the learning center with information. Keep up the good work!
- The emails that start off with "My name is Mark Lerner, Director of Marketing at Oktopost.... ;-) Mike 50 emails later I know who you are. Introduce the wife and kids next please ;-)
- My industry sees sales cycles that are measured in years, but with this said:
- Impact and visibility has been very clear to me at trade show and industry events where I have people coming up to me to discuss articles that I've posted via Oktopost
- Web traffic increased dramatically in less than one week of usage
- Leads have been generated by using the program (check back months/years later to see if they close)
- Speaking engagements have been easier due to the high profile
1 - Marketing, PR, lead generation
Comments
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