Overall Satisfaction with ON24
ON24 is utilized by marketing to assist the sales team with receiving qualified leads. We host monthly and sometimes even weekly 'industry webinars' that aim to educate our clients/opportunities on the latest changes in the financial industry. The goal of this all is to receive lead gen info from e-blasts fillable forms so sales team can follow up after webinar to answer any other questions and offer them company offers.
- Once you learn the system, really easy to re-create reoccurring webinars
- The Marketo and ON24 partnership is a MUST for email drips, love it!
- Analytics are super beneficial to implementing and updating monthly webinars
- The set up of a Webinar takes time
- System takes a minute to learn
- The presentation upload often times errors out on really big files
- More opportunities for inside sales team
- Better, consistent pipeline of active and interested leads
- Overall, better visibility of our brand and larger target pool size