Item: ON24
Rating: 10
Author: Bryson Craven

Use Cases and Deployment Scope

ON24 is utilized by marketing to assist the sales team with receiving qualified leads. We host monthly and sometimes even weekly 'industry webinars' that aim to educate our clients/opportunities on the latest changes in the financial industry. The goal of this all is to receive lead gen info from e-blasts fillable forms so sales team can follow up after webinar to answer any other questions and offer them company offers.

Webinar Use Case

Lead generation
Training

Pros and Cons

Once you learn the system, really easy to re-create reoccurring webinars
The Marketo and ON24 partnership is a MUST for email drips, love it!
Analytics are super beneficial to implementing and updating monthly webinars

The set up of a Webinar takes time
System takes a minute to learn
The presentation upload often times errors out on really big files

Integration to CRM & Marketing Automation

As of now, the only integration we utilize is with Marketo drip email systems. When we create a webinar, we will send drip follow ups every x time span to promote the webinar and drive registration. We use discovery date and push these out to qualified prospects, these prospects then must fill out the required fields to register for the webinar. This overall helps us qualify leads more and determine business size and ROI if we partner with said lead.

Reliability and Availability

We have had a few hundred company changes it feels like, just in the last month, let alone year. With these changes came some unforeseen turnover, leaving us without a employee who knew how to operate ON24. Can't even think how many times myself or another associate would call in, and no matter how small or big the question, we always were helped in a fast and easy way.

Return on Investment

More opportunities for inside sales team
Better, consistent pipeline of active and interested leads
Overall, better visibility of our brand and larger target pool size

Other Software Used

Marketo

Likelihood to Recommend

Well Suited:

If you are a company who regularly hosts webinars for EXTERNAL clients, this is the software for you.
If you host webinars to pull qualified leads info, this is the software for you.
If your company predominantly works with clients digitally (not in office/person), this software is for you.

Not Well Suited

If your company does a lot of outside sales, I would not recommend this software.
If the majority of your prospects are not digitally inclined, this software may not be for you.

One-Stop Shop

Overall Satisfaction with ON24