One-Stop Shop
May 29, 2019

One-Stop Shop

Bryson Craven | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

ON24 is utilized by marketing to assist the sales team with receiving qualified leads. We host monthly and sometimes even weekly 'industry webinars' that aim to educate our clients/opportunities on the latest changes in the financial industry. The goal of this all is to receive lead gen info from e-blasts fillable forms so sales team can follow up after webinar to answer any other questions and offer them company offers.
  • Lead generation
  • Training

Pros

  • Once you learn the system, really easy to re-create reoccurring webinars
  • The Marketo and ON24 partnership is a MUST for email drips, love it!
  • Analytics are super beneficial to implementing and updating monthly webinars

Cons

  • The set up of a Webinar takes time
  • System takes a minute to learn
  • The presentation upload often times errors out on really big files
As of now, the only integration we utilize is with Marketo drip email systems. When we create a webinar, we will send drip follow ups every x time span to promote the webinar and drive registration. We use discovery date and push these out to qualified prospects, these prospects then must fill out the required fields to register for the webinar. This overall helps us qualify leads more and determine business size and ROI if we partner with said lead.
We have had a few hundred company changes it feels like, just in the last month, let alone year. With these changes came some unforeseen turnover, leaving us without a employee who knew how to operate ON24. Can't even think how many times myself or another associate would call in, and no matter how small or big the question, we always were helped in a fast and easy way.
  • More opportunities for inside sales team
  • Better, consistent pipeline of active and interested leads
  • Overall, better visibility of our brand and larger target pool size
Well Suited:
  • If you are a company who regularly hosts webinars for EXTERNAL clients, this is the software for you.
  • If you host webinars to pull qualified leads info, this is the software for you.
  • If your company predominantly works with clients digitally (not in office/person), this software is for you.

Not Well Suited
  • If your company does a lot of outside sales, I would not recommend this software.
  • If the majority of your prospects are not digitally inclined, this software may not be for you.

ON24 Feature Ratings

Virtual Event ()
Not Rated
10.0
Audience polling
Not Rated
Q&A
10
10.0
Branding options
10
Integration to Marketing Automation
10
10.0
Participant roles & permissions
10
Confidential attendee list
Not Rated
9.3
Calendar integration
10
Record meetings / events
10
Slideshows
7
Event registration
10
Mobile Capabilities ()
Not Rated

Comments

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