ON24 cannot be separated from our online events strategy
May 15, 2021
ON24 cannot be separated from our online events strategy
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
It is used by the B2B marketing department, specifically the field team, in all regions (Europe, LatAm and the US) to create webinars for demand generation. It is managed by the Marketing Operations and MarTech team.
- Powerful customization of the webinar experience.
- Customization of the registration page.
- Analytics and reporting.
- Additional features to engage and generate demand.
- Types of webinars (simulive, on demand...).
- Integrations with other tools are very custom and restricted.
- Some configuration sections are not user friendly.
- Adding pixel and external tracking is limited or too complicated.
- We've faced some connection issues and limitations, specially from mobile for speakers.
- Demand Generation (leads & opportunities).
- Customer engagement.
- Integrate with CRM/marketing automation software
- Conduct lead scoring
- Track registration and attendance
- Enable sales follow-up
Before the pandemic, the company was 100% focused on physical events, from small meetings to tradeshows. We have managed to move all our actions to online webinars across the globe thanks to ON24.
The setup for Zoom webinar was much easier and simple, and the possibility to integrate with HubSpot natively (register in HS) was a plus, and some paid speakers requested Zoom, but in the end, the options that ON24 offers, the specific tools and organization of the platform convinced us it was the best option. Also, the CS and support teams have always been very helpful to us.