Item: ON24
Rating: 9
Author: Alice Cunningham

Overall Satisfaction with ON24

Use Cases and Deployment Scope

ON24 is being used for different purposes across our entire organization. It gives us the ability to connect virtually with our customers and prospects, donors, and employees. The ability to connect virtually is especially important given the recent COVID restrictions regarding travel and attending large events.

Our executive leadership began using the platform to conduct all company 'town hall' meetings and other organizational updates when we started working fully remotely in March of 2020.

Both our corporate marketing and training teams use the platform to provide thought leader content, engage with our customers/potential customers, and provide a variety of different trainings.

Pros and Cons

Pros

Enable us to host virtual events.
User-friendly producer and presenter platforms.
Customizing the participant experience.
Ability to provide live captioning for audio - a huge thing for us to be ADA compliant!

Cons

Would like more options for audience to engage with each other - this is improving month by month, however with the addition of audience chat and breakout room options.
Would like to have more ability to animate and create more dynamic presentations. Presently the system doesn't allow much for animation/graphic elements to make things pop.

Return on Investment

Drive pipeline for sales teams.
Scaled live events to virtual platform.
Increase ROI of marketing campaigns.

Use Cases for Analytics Insights

Track registration and attendance
Enable sales follow-up
Optimize campaign nurture programs

COVID-19 Impact

Had we not had ON24 during the last year, we would have struggled greatly to host events for our customers and leads as well as our employees. Having this tool helped us make a smooth transition from live to virtual events. We have nearly doubled our usage of the platform since March of 2020 and will continue to increase using through 2021. ON24 has done an amazing job scaling features as well - many of those we have implemented or are considering implementing because it will make the experience that much more positive.

Scalability

It can be expensive to add additional licenses so we try to minimize producers and have those individuals be the SME for others within the organization.

Likelihood to Recommend

ON24 is great for hosting webinars, trainings and other types of meetings. You can have them held live/real time or record them for future viewing. All live events are also recorded and able to be watched on demand at a later time. They are currently in the process of improving their virtual event offering as well and, as an organization, we are looking at this option. Without this option, there is not a lot of room for direct engagement with participants other than surveys and polls.

ON24 Feature Ratings

Comments

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Scalable, user-friendly, great system for virtual live or on demand events of all types