ON24 leads the pack for engaging, large scale virtual events
May 26, 2021

ON24 leads the pack for engaging, large scale virtual events

Gene Lanzoni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

For the centralized marketing organization -- so across the enterprise but for external marketing/thought leadership events.
  • Great attendee experience.
  • Most elegant user experience as a webinar producer/speaker -- integration of slides, polls, videos, screen share -- very seamless compared to other platforms (e.g. Webex, GoToMeeting).
  • Data management - very detailed data for marketing/sales follow-up and lead generation.
  • Unable to use backgrounds when presenting.
  • The captioning/transcript feature is terrible.
  • The advanced reporting tool has too many restrictions/limitations.
  • The Target engagement hub is way too expensive for the functionality offered.
  • In 2020 we tied back over $20.0 million in associated revenue to ON24 webinars for our group benefits business.
  • Track registration and attendance
  • Enable sales follow-up
  • Optimize campaign nurture programs
Very much so. We quickly pivoted from mostly in-person, regional events prior to 2020 to fully virtual events calendar starting in March 2020, and began a weekly national webinars series which we've continued into 2021, with much success in terms of brand image/reputation, and sales activity.
Very scalable and we've used it for a wide variety of different type events (beyond our original intent). Teams doing virtual benefits enrollment meetings, large-scale Town Hall meetings, HR training sessions, and smaller web demos.
ON24 is a more user-friendly platform for administrators and presenters. It's a little more challenging/not as friendly for attendees, but if the audience console is set-up correctly, it can be as good or better than other platforms. Uploading slides vs. sharing a screen is a huge plus for ON24 producers/presenters because it minimizes presenter error and allows for all speakers to advance slides without handoffs. Also the polling questions built into the slide window makes for a much smoother polling experience for presenter and audience.
Tableau Desktop, Welcome Marketing Operations Platform (NewsCred)
Good for very large external events where you want the audience in listen-only mode, but want to take questions via online chat, and engage them with polls, videos, demos/screen share.

Not good for smaller, more intimate meetings/events where you want everyone to be visible and be able to speak (more like a Zoom call).

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration