ON24: A solid option but room for transparency and improvement
May 26, 2021
ON24: A solid option but room for transparency and improvement
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
ON24 is being used as an online events platform for our webinars and online conferences. It is primarily being used by the INET Live Events team, but is also available to each department to use. ON24 is great as an events platform as it allows for additional content, not just a video, to be seen by attendees all at once.
- Resources: Offers additional reading for our event attendees.
- Engagement Hub: Provides a "one stop shop" for all of our content.
- How to documentation: once you know where to find it/what it's all called, there's an answer for just about every question I've had readily available.
- Pricing structures/transparency: I have no idea what's an add on/what comes with our previously purchased service until I hit a pay wall. I wish there was an easy way to see what is included and what's an add on in an upfront manner.
- Uploading a recording to an event: We like to clean up event recordings after they happen on ON24; I hate that I can't take that recording and then upload it to the ON24 event. It means there's no longevity for the event platform/audience view.
- Audience on video/audio: We'd like to have the features of the breakout rooms as an option within the main event, so audience members could also be seen and ask questions directly. (Note: Breakout room functionality isn't robust enough for us yet, though, so we're not going to be using it yet.)
- Created an online space for our webinars.
- Offered the opportunity for individuals to watch at their leisure.
- Driven new adds to our email marketing lists.
- Track registration and attendance
We have been using this for all our online events. While it doesn't have the same feel as an in person event, being able to style each event and include additional widgets in the attendee view so there's more to do than just watch a video has been really dynamic for our audience.
- Zoom and Aventri (formerly etouches)
Zoom is just basic, but it's REALLY easy to use/ upload or share PowerPoints (ON24 is remarkably clunky at that). Realistically our speakers don't get us their PowerPoints until they sign in for the actual event as they're individuals outside our organization and outside our control, and ON24 can't handle a last minute add. Additionally, most speakers are NOT tech savvy, they can barely find the presenter chat, so having them use the presentation section is a nightmare. I'd ask them to just do a screenshare, but that never works and requires them to download something.
Aventri is great for in person events; they didn't have something that would work for us in time for us being in pandemic mode. They will be considered when we get back to in-person/hybrid events.
Aventri is great for in person events; they didn't have something that would work for us in time for us being in pandemic mode. They will be considered when we get back to in-person/hybrid events.