Item: ON24
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use On24 to run 4-6 virtual events a month education our prospects and customers on challenges pertinent to them and solutions we have here to help them solve these challenges.

Pros and Cons

Lots of opportunity for customization of audience experience via engagement tools
In depth reporting on audience engagement and activity
Great customer support
Decent presenter experience

Updated UI
Better intergrations with Marketo, Wordpress, and Drift
Better documentation
Improved speaker camera options (filtering/mirroring)

Return on Investment

Increased engagement with attendees
Ability to scale our webinar program
Better reporting to measure impact

Use Cases for Analytics Insights

We do have On24 integrated with Marketo which has been essential for moving event metrics into our systems. We host registration via Marketo and our own Wordpress registration pages so being able to flow in event data to our CRM allows us to effectively score, route, and capture the activity of all attendees.

Innovation

I am not sure On24 as a product as inspired new innovation, however we do appreciate all of the updates made to improve speaker and user experience. They do host an annual end of year event in which they showcase how customers are using On24 in different ways and I find this inspiring/always enjoy seeing how others use this tool.

Scalability

Overall, it meets our needs and we are able to do everything we need to do. However, I would not describe the tool as extremely flexible from a branding, design, capability standpoint when thinking about the level of customization allowed for the audience dashboard, although the engagement tools are nice the set up of each is quite rigid.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Did implementation of ON24 go as expected?

Would you buy ON24 again?

Yes

Likelihood to Recommend

We often have high volumes of registrants and attendees to our events and have found that many event platforms don't support broadcasting to more than 1000 attendees. On24 allowing unlimited attendees and unlimited webinars has lent itself well to the goals of our event program. It is quite suitable for our hour long webinars, however we have found that for our larger annual user event (multiple days, session tracks, etc.) it is not a good fit.

On24 is satisfactory for our needs

Overall Satisfaction with ON24